Driver turnover is still one of the biggest challenges facing fleets in 2025. In fact:

• Large truckload carriers report turnover rates as high as 94%

• Smaller fleets still see turnover averaging 79%

• Retention bonuses have jumped 90% over the past four years to $1,272

The industry is investing heavily in safety-focused tools—but at Samsara, we’ve always been driver-first. Everything we build keeps driver engagement and experience at the center. That’s why our customers—like DHL and Home Depot—have seen dramatic improvements in safety and retention.

Now, we’re taking that commitment even further with Recognition, our latest innovation to help fleets celebrate great driving and build stronger driver relationships.

Introducing Recognition

Samsara’s new Recognition capability was designed with the driver experience in mind. It helps safety teams celebrate safe, compliant, and fuel-efficient driving—without adding extra admin work. By surfacing the right moments to recognize progress and positive trends, it builds stronger relationships between drivers and managers and reinforces that safe behavior doesn’t go unnoticed.

Backed by real-time data and AI-powered insights, Recognition empowers managers to create a safety-first culture that drivers want to be part of—without adding more to their to-do list.

The results speak for themselves

Samsara has helped:

• DHL cut accident costs by 50%

• Home Depot reduce claims by 65%

• The City of Memphis cut distracted driving by 70%

And fleets like DHL and AWP Safety have seen 50% drops in turnover by creating more positive safety cultures.

As Nick Mattocks, Fleet Director at Trades Holding Co., explained:

“We’ve been really impressed with Samsara’s Recognition. It’s become a valuable tool for reinforcing safe driving habits and creating a more supportive safety culture across our fleet."

He continued: "The real-time alerts and video evidence help us not only coach more effectively, but also proactively recognize and reward drivers for doing the right thing on the road. It’s helped shift the conversation from just identifying risky behavior to actively celebrating safe driving—and our team really appreciates that. Overall, it’s been a great addition to our safety program."

Recognize the moments that matter

With Recognition, Samsara gives fleets automated, real-time tools to celebrate performance across:

• Safety: Safe speed, focused driving

• Compliance: HOS adherence, no violations

• Efficiency: Fuel-friendly behaviors like low idling

You can recognize three key performance milestones:

• Streaks – Acknowledge consistent safe driving over time

• Milestones – Celebrate when streaks hit your set thresholds

• Most Improved – Encourage progress and growth over perfection

Recognition is visible directly in the Samsara Driver App, giving drivers real-time feedback on how they’re doing—and what’s next.

Engage drivers, reduce risk, save time

Recognition is built to scale engagement without creating extra work. Here's how it helps your teams do more, with less:

Automated recognition

The system sends badges and updates as drivers hit key goals—no manual tracking needed. That means less admin work for managers and more consistency across your fleet.

Personalized messages

Coaches can add custom kudos, strengthening relationships and reinforcing the specific behaviors that reduce risk. Recognition feels personal, timely, and credible.

Real-time insights

Dashboards for managers and in-app views for drivers provide shared visibility into streaks, milestones, and progress. Drivers stay motivated, and safety teams get actionable insights fast.

One platform, zero extra effort

Unlike other recognition tools, Samsara’s Recognition is:

• Built-in and fully automated

• Powered by real-time driver behavior data

• Visible in the same platform you already use

No add-ons. No integrations. Just better visibility, better recognition, and better results.

Drivers deserve technology that works for them

At Samsara, we’re focused on building tools that drivers actually want to use. From intuitive apps to in-cab insights, we’re hearing directly from drivers that Samsara helps them feel more confident, more informed, and more supported on the road.

Recognition is the latest example of that driver-first commitment—giving drivers visibility into their performance, reinforcing safe habits, and helping them feel more connected to their team and their work.

Don’t just take our word for it—see what real drivers are saying about Samsara.

Why it matters

Research shows that well-recognized employees are 45% less likely to leave their jobs, and companies with high engagement see 48% fewer safety incidents.

Recognition helps you drive that kind of impact—by celebrating safe behavior, boosting morale, and creating a culture where drivers feel seen and supported.

Because while addressing risk is critical, recognizing great performance is what keeps your best drivers engaged and on the road.

Recognize and reward safe driving—boost morale, improve engagement, and build a culture of safety.