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Upgrade to Samsara now for smarter operations and a partner built to last

May 19, 2025

Robert Stobaugh

Chief Operating Officer - GTM

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Even as costs rise and markets shift unpredictably, your organisation still needs to deliver. Operations don’t stop when supply chains face risks, and they don’t slow down when regulations tighten or budgets get cut. The pressure to run efficiently, deliver on time, and protect your people only grows.

In uncertain times like these, operations leaders need a reliable partner — one that helps you move forward with confidence. The systems that might have worked for you in the past weren’t built for the pace or complexity of today’s operations. You need solutions designed to adapt, scale, and grow with your team.

As the largest fleet management solution and fastest-growing connected operations platform, Samara is helping organisations move faster, operate safer, and stay ready for whatever comes next. Here’s why the world’s most complex operators are choosing us

1. Samsara is your stable, long-term partner

Technology should move your business forward, not slow your team down. That’s why more and more operations leaders are turning to Samsara. We’re a long-term partner backed by strong financials, sustained R&D investment north of $1B, and a commitment to innovation proven by hundreds of patents.

That’s exactly why Clean Linen, a UK-based laundry transportation provider, chose Samsara. They were facing unreliable hardware and confusing data from their previous vendor. After testing multiple solutions, Clean Linen chose Samsara due to its superior ability to identify key events and behaviours of its drivers. Samsara delivered the stability, transparency, ease of use, and the unrivaled AI advantage they needed.


"We switched technology providers because our previous telematics and cameras were unreliable – the data was poor, and our drivers didn't trust it, hindering bonus planning. We were close to choosing Microlise, but Samsara's ability to identify key events and behaviours stood out, offering a path to improve our culture through training."

— Peter Cox, Head of Transport, Clean Linen

Clean Linen is part of the Alsco family, a transportation and logistics company in Germany that Samsara helped save 27 hours of administrative time per month and significantly reduced accident rates. They wanted to improve safety, grow efficiently, and stay ahead of new technology trends and chose Samsara for our reliability and driver-friendly technology.


“We see Samsara as a strategic partner that not only helps us to achieve our current goals, but also supports our long-term vision of a sustainable and successful company… We particularly appreciate the transparent and predictable cost structure that Samsara offers us. Unlike other providers, we get an all-inclusive solution that impresses with its intuitive, user-friendly platform.”

— David Intruglio, Head of National Logistics (Germany), Alsco

2. Our solutions are powered by unrivalled AI

Samsara’s industry-leading AI trained on over 14 trillion data points — more than any other platform in the space. That scale gives you fast, accurate, real-time alerts that help prevent incidents. Across industries, we’re helping teams reduce collisions, coach more effectively, and make smarter decisions on the road and at job sites. From drowsiness detection to customisable safety scores, our AI transforms daily signals into insights that make a difference.

German-based Scharf OHG significantly enhanced its fleet management and safety by implementing Samsara's Connected Operations Cloud, which streamlined incident handling, saving up to three hours per week and potentially €20,000 per accident. Samsara's AI dash cams and vehicle gateways improved driver behaviour monitoring, reduced misuse, and increased overall operational efficiency and employee satisfaction.


"The collaboration with Samsara opens up great opportunities for us. Through their technology, our drivers can now learn and improve their skills through short 'incident' videos, making a tangible contribution to safety on our roads."

— Carsten Jandt, Head of Driving Services & Data Protection Officer, Scharf OHG Omnibus & Reisebüro

Similarly, UK logistics firm Fagan & Whalley aimed to enhance their already strong safety record across their growing operations. Discovering Samsara's AI-based technology, they found the perfect solution to gain real-time insights into driver behaviour, enabling them to proactively address potential issues and further improve their impressive driver safety scores.


“It was only when we started investigating alternatives that we discovered Samsara’s AI-based technology. We soon realised it was the perfect fit for us, providing information we needed in real-time.” 

— Olivia Fagan, Compliance Officer, Fagan & Whalley

Samsara coverage map

3. We provide reliable coverage and consistent inventory 

You need technology that works everywhere, all the time. Samsara delivers 99.99% uptime and consistent product availability, so your team stays connected and equipped wherever the job takes them. Samsara partners with numerous roaming partners to ensure reliable connectivity across the region, so you get consistent coverage without the gaps. 

When UK based car hire company, G&M Direct Hire started losing vehicles to theft, they needed a reliable way to protect their fleet. They turned to Samsara’s Asset Gateway to support with equipment monitoring and vehicle security The real-time tracking worked exactly as needed and not only allowed them to effectively prevent vehicle theft and unauthorised use, ultimately leading to a safer and more secure fleet operation, but also led to millions in cost savings. 


“Since January 2022, Samsara's GPS tracking technology has helped G&M Direct Hire recover 55 stolen vehicles, leading to £3 million in savings. This precise tracking system not only helped with vehicle recovery but also served as a powerful deterrent against future theft attempts.”

— Ghaffar Esmailzadeh, Director, G&M Direct Hire

4. Our support is fast, expert, and local

When you need help, you shouldn’t have to wait. Our customers always get fast, expert support. Our hardware ships within 48 hours of completed orders, and we stand behind our products with an industry-leading lifetime hardware warranty.


“We couldn’t have wished for a better relationship with a telematics partner. Samsara’s team understands what we need and what we’d like to achieve.”

— Olivia Fagan, Compliance Officer, Fagan & Whalley

TMA Express, a rapidly growing French and European HGV and parcel delivery specialist, optimised operations and driver safety with Samsara. They independently installed devices swiftly, achieving real-time fleet visibility and enhancing responsiveness. This led to a significant decline in driving incidents, improving both safety and efficiency.

"When we studied the market, we realised that Samsara differentiated itself from its competitors with particularly effective, latest-generation solutions. We also appreciated their ability to respond very quickly to our specifications with great precision. For the installation of the first gateway, a Samara technician guided us by videoconference and it took us barely 15 minutes. We installed the subsequent units completely independently and very easily, taking just 5 minutes per vehicle.” 

- Karim Aït Soumane, co-founder of TMA Express


5. Drivers love us, leaders trust us

Technology only works if your team actually uses it, which is why Samsara was built with both drivers and operations leaders in mind. Samsara was “Highly Commended” in the Technology Provider of the Year category at the 2025 Fleet News Awards – an award that recognises the impact we continue to make on fleet innovations and safety.

Drivers love Samsara because it helps them drive safer and recognises when they’re doing well, not just when something goes wrong. And when there’s an incident, Samsara has their back. High-quality video and real-time data help tell the full story, which builds trust and keeps drivers engaged. 

Facing stagnant safety scores, Lanes Group, the UK's largest wastewater solutions provider, now uses Samsara's Recognition for automated in-app rewards and personalised kudos, boosting driver morale and reinforcing safe habits.


“By focusing on positive reinforcement through Samsara, we've seen a significant boost in driver morale. Rewarding safe behaviours motivates our team and fosters a stronger safety culture where good practices are celebrated."

— Amber Kirkby, Fleet Systems Team Leader, Lanes Group

What’s more, drivers like Eddie Burns at Midland Tyre Services positively report Samsara supports their skillful safe practices with recognition, unlike mistake-focused technologies, fostering confidence.

“The Samsara safety score has been a runaway success. It’s given myself and other drivers something to compete over, I can’t count the number of times we’ve joked about beating each other’s score, it’s a fantastic system.”

— Eddie Burns, Driver and Driver Manager, Midland Tyre Services


Ready to switch for safer, smarter operations? 

While the road ahead might be unpredictable, your operations will still need to deliver. Samsara is the partner you need for long-term stability. Our technology and our team will help you stay efficient today and be ready for what’s next, whether you’re scaling up, modernising outdated systems, or building a safer operation. 

Ready to upgrade your operations? We’ll help you assess your current set up and walk you through your upgrade offer. 

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