Proactive driver coaching tools

background img
Coaching overview

Take a proactive approach to driver coaching

  • In-cab coaching

    Real-time feedback for drivers to improve habits while on the road.

  • Manager-led coaching

  • Virtual coach

Elevated in-cab coaching

Empower drivers to build safe habits in the moments that matter

  • In-cab alerts

    Automatically detect risk and deliver real-time, in-cab alerts to help drivers improve behaviours with preventative AI technology.

    Image of driver using a mobile device. Overlay of alert sent to their mobile device stating to “put down the phone.”
  • In-cab nudges™

  • Safety leaderboard

Manager-led coaching

Identify and coach the riskiest behaviours while reducing overhead

  • Real-time alerts

    Configurable, automated alerts allow you to closely monitor high-risk incidents and focus on your top safety priorities.

    REAL-Time alerts
  • Automatic assignment

  • Coaching workflows

  • Coaching insights

Virtual Coach

Empower drivers to own their safety journey with personalized coaching experiences. 

  • App-based coaching sessions

    Empower drivers to self-coach risky behaviours directly through the Driver App.

    Image of smiling truck driver sitting in driver’s seat and looking out from ajar truck door.
  • Tailored coaching experiences

  • Virtual coach insights

“The biggest contributor to reducing our accident costs was Samsara AI Dash Cams. Samsara has allowed us to be more proactive in identifying risky behaviours and positively coaching drivers.”


David Serach

Director of Safety, Chalk Mountain

Read Case Study

Eurovia truck
FAQs

Learn more about building a world-class fleet safety programme

How do I effectively coach my drivers?

Effective coaching starts with consistency and focus. Samsara automates the triage of low-risk events, surfaces repeat behaviours and provides AI-generated summaries, so managers can focus on coaching where it matters most. Use 1:1 sessions, group coaching templates and self-review to build a scalable programme that improves habits without increasing workload.

What is the difference between in-cab coaching and manager-led coaching?

In-cab coaching provides real-time alerts to help drivers correct behaviours in the moment. Manager-led coaching uses video, context labels and behaviour trends to deliver targeted feedback after the fact. Samsara supports both, helping you automate low-risk driving behaviours and equip managers with the tools they need to lead meaningful coaching when they do occur.

How do I get driver buy-in for dash cams without them feeling micromanaged or watched?

Start with transparency: hold Q&A sessions and clearly communicate how safety events are detected and reviewed. Samsara only surfaces relevant events and gives drivers the opportunity to self-review and track their own progress. With in-app recognition and leaderboards, drivers see how these tools help them grow, not just monitor them.

What are best practices for building driver recognition programmes within my organisation?

Use Samsara Safety Scores, coaching completion and in-app behaviour insights to power a transparent and motivating recognition programme. Celebrate top performers with scorecards, leaderboard shoutouts or personalised feedback. Reinforce positive behaviour often (ideally weekly or monthly) and ensure that every driver has the opportunity to improve, get recognised and feel valued.

Other Resources

Build a complete fleet management solution

Safety Guide Image

AI Dash Cams

Build a world-class safety programme with AI dash cams, driver safety scorecards and coaching tools.

One platform for all of your operations

Platform
Open Platform
oem telematics
Fleet Telematics
app and driver workflow
Samsara Apps
remote monitoring
Equipment Tracking
dash cam icon
Cameras and Video
Site Visibility

Overall platform

Get started today with Samsara

Check our prices

background img