Proactive driver coaching tools

Coaching overview

Take a proactive approach to driver coaching

In-cab coaching
Real-time feedback for drivers to improve habits while on the road.
Manager-led coaching
Video-based coaching workflows with built-in scripts to identify and coach the riskiest behaviours.
Virtual coach
Coaching aid to empower drivers to self-coach and enable managers to tailor coaching.

In-cab coaching

Real-time feedback for drivers to improve habits while on the road.

Manager-led coaching

Video-based coaching workflows with built-in scripts to identify and coach the riskiest behaviours.

Virtual coach

Coaching aid to empower drivers to self-coach and enable managers to tailor coaching.

Elevated in-cab coaching

Empower drivers to build safe habits in the moments that matter

In-cab alerts
Automatically detect risk and deliver real-time, in-cab alerts to help drivers improve behaviours with preventative AI technology.
In-cab nudges™
Empower drivers to self-correct risky behaviours in real-time before a safety event is created and uploaded for manager-led coaching.
Safety leaderboard
Motivate drivers to build safe habits and compete with peers for rewards in the Driver App.

In-cab alerts

Automatically detect risk and deliver real-time, in-cab alerts to help drivers improve behaviours with preventative AI technology.

In-cab nudges™

Empower drivers to self-correct risky behaviours in real-time before a safety event is created and uploaded for manager-led coaching.

Safety leaderboard

Motivate drivers to build safe habits and compete with peers for rewards in the Driver App.

Manager-led coaching

Identify and coach the riskiest behaviours while reducing overhead

Real-time alerts
Configurable, automated alerts allow you to closely monitor high-risk incidents and focus on your top safety priorities.
Automatic assignment
Automatically assigned coaches help address risk in a timely manner while building relationships with drivers for a positive coaching experience.
Coaching workflows
Step-by-step coaching sessions for safety managers to easily provide feedback and hold drivers accountable for their driving.
Coaching insights
Understand coaching impact to focus resources on top areas of risk and recognise safe drivers.

Real-time alerts

Configurable, automated alerts allow you to closely monitor high-risk incidents and focus on your top safety priorities.

Automatic assignment

Automatically assigned coaches help address risk in a timely manner while building relationships with drivers for a positive coaching experience.

Coaching workflows

Step-by-step coaching sessions for safety managers to easily provide feedback and hold drivers accountable for their driving.

Coaching insights

Understand coaching impact to focus resources on top areas of risk and recognise safe drivers.

Virtual Coach

Empower drivers to own their safety journey with personalized coaching experiences.

App-based coaching sessions
Empower drivers to self-coach risky behaviours directly through the Driver App.
Tailored coaching experiences
Tailor coaching based off risk and behaviour severity.
Virtual coach insights
Boost self-coaching impact by understanding Safety Score breakdowns and coaching completion rates.

App-based coaching sessions

Empower drivers to self-coach risky behaviours directly through the Driver App.

Tailored coaching experiences

Tailor coaching based off risk and behaviour severity.

Virtual coach insights

Boost self-coaching impact by understanding Safety Score breakdowns and coaching completion rates.

FAQs

Learn more about building a world-class fleet safety programme

How do I effectively coach my drivers?

Effective coaching starts with consistency and focus. Samsara automates the triage of low-risk events, surfaces repeat behaviours and provides AI-generated summaries, so managers can focus on coaching where it matters most. Use 1:1 sessions, group coaching templates and self-review to build a scalable programme that improves habits without increasing workload.

What is the difference between in-cab coaching and manager-led coaching?

In-cab coaching provides real-time alerts to help drivers correct behaviours in the moment. Manager-led coaching uses video, context labels and behaviour trends to deliver targeted feedback after the fact. Samsara supports both, helping you automate low-risk driving behaviours and equip managers with the tools they need to lead meaningful coaching when they do occur.

How do I get driver buy-in for dash cams without them feeling micromanaged or watched?

Start with transparency: hold Q&A sessions and clearly communicate how safety events are detected and reviewed. Samsara only surfaces relevant events and gives drivers the opportunity to self-review and track their own progress. With in-app recognition and leaderboards, drivers see how these tools help them grow, not just monitor them.

What are best practices for building driver recognition programmes within my organisation?

Use Samsara Safety Scores, coaching completion and in-app behaviour insights to power a transparent and motivating recognition programme. Celebrate top performers with scorecards, leaderboard shoutouts or personalised feedback. Reinforce positive behaviour often (ideally weekly or monthly) and ensure that every driver has the opportunity to improve, get recognised and feel valued.