Proactive driver coaching tools

Coaching overview
Take a proactive approach to driver coaching
Elevated in-cab coaching
Empower drivers to build safe habits in the moments that matter
Manager-led coaching
Identify and coach the riskiest behaviours while reducing overhead
Virtual Coach
Empower drivers to own their safety journey with personalized coaching experiences.
“The biggest contributor to reducing our accident costs was Samsara AI Dash Cams. Samsara has allowed us to be more proactive in identifying risky behaviours and positively coaching drivers.”
David Serach
Director of Safety, Chalk Mountain
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How do I effectively coach my drivers?
Effective coaching starts with consistency and focus. Samsara automates the triage of low-risk events, surfaces repeat behaviours and provides AI-generated summaries, so managers can focus on coaching where it matters most. Use 1:1 sessions, group coaching templates and self-review to build a scalable programme that improves habits without increasing workload.
What is the difference between in-cab coaching and manager-led coaching?
In-cab coaching provides real-time alerts to help drivers correct behaviours in the moment. Manager-led coaching uses video, context labels and behaviour trends to deliver targeted feedback after the fact. Samsara supports both, helping you automate low-risk driving behaviours and equip managers with the tools they need to lead meaningful coaching when they do occur.
How do I get driver buy-in for dash cams without them feeling micromanaged or watched?
Start with transparency: hold Q&A sessions and clearly communicate how safety events are detected and reviewed. Samsara only surfaces relevant events and gives drivers the opportunity to self-review and track their own progress. With in-app recognition and leaderboards, drivers see how these tools help them grow, not just monitor them.
What are best practices for building driver recognition programmes within my organisation?
Use Samsara Safety Scores, coaching completion and in-app behaviour insights to power a transparent and motivating recognition programme. Celebrate top performers with scorecards, leaderboard shoutouts or personalised feedback. Reinforce positive behaviour often (ideally weekly or monthly) and ensure that every driver has the opportunity to improve, get recognised and feel valued.
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