World-class,`<br>` AI-powered coaching, at scale

Deliver consistent driver feedback and recognition without overburdening lean safety teams using Samsara's automated coaching.

AI-Powered Event Review

Prioritise what matters.`<br>`Automate the rest.

Our AI doesn’t just flag events; it prioritises them based on a complete risk analysis (looking at severity, frequency, patterns and context). From there, it delivers in-cab alerts, self-coaching, or manager-supported sessions, making coaching timely, consistent and scalable without adding headcount.

Safety Settings interface showing Coaching tab with Priority-Based Coaching, Training Programme enabled for driver safety

Automated Coaching

Consistent, timely coaching for all drivers

Recognition
Celebrate defensive driving and other positive behaviours with in-app kudos and rewards to reinforce safe habits and morale.
In-Cab Coaching
Drivers are coached instantly on risky driving behaviours via in-cab alerts; no manager action required.
Driver Self-Review
Let drivers independently review and acknowledge low-risk events in the Driver App; no manager involvement needed.
Manager Coaching
High-priority events are escalated with AI summaries, context and recommended actions, helping managers coach effectively and with confidence.

Recognition

Celebrate defensive driving and other positive behaviours with in-app kudos and rewards to reinforce safe habits and morale.

In-Cab Coaching

Drivers are coached instantly on risky driving behaviours via in-cab alerts; no manager action required.

Driver Self-Review

Let drivers independently review and acknowledge low-risk events in the Driver App; no manager involvement needed.

Manager Coaching

High-priority events are escalated with AI summaries, context and recommended actions, helping managers coach effectively and with confidence.

Smart Coaching Tools

Make every manager a coaching pro with AI assistance

Samsara Assistant
Ask real-time questions and get instant answers about driver performance, coaching activity and safety insights, all through an AI-powered chat experience built into your dashboard.
Performance Overview
See your average safety and efficiency scores, quickly identify top-performing drivers and drivers who need additional attention, and track trends over time – all from one centralised dashboard.
AI Insights
Samsara’s AI analyses event video footage, safety scores, trip histories and driver data and surfaces key insights so safety teams can deliver faster and more relevant feedback to drivers.
AI Risk Context
Samsara’s AI automatically tags safety events with key details, such as defensive driving, road type, traffic or weather, giving safety teams deeper insight into each trip.
Group Coaching
Samsara equips managers to run effective group coaching sessions with auto-generated decks, AI risk summaries and built-in recognition. Coaching becomes more consistent, engaging and scalable across sites.

Samsara Assistant

Ask real-time questions and get instant answers about driver performance, coaching activity and safety insights, all through an AI-powered chat experience built into your dashboard.

Performance Overview

See your average safety and efficiency scores, quickly identify top-performing drivers and drivers who need additional attention, and track trends over time – all from one centralised dashboard.

AI Insights

Samsara’s AI analyses event video footage, safety scores, trip histories and driver data and surfaces key insights so safety teams can deliver faster and more relevant feedback to drivers.

AI Risk Context

Samsara’s AI automatically tags safety events with key details, such as defensive driving, road type, traffic or weather, giving safety teams deeper insight into each trip.

Group Coaching

Samsara equips managers to run effective group coaching sessions with auto-generated decks, AI risk summaries and built-in recognition. Coaching becomes more consistent, engaging and scalable across sites.

Always-On Training

Train for long-term success

Training Management
Assign, schedule and track completion for individuals or groups.
Mobile Training Access
Drivers can complete training on the go via the Driver App or tablet.
Integrated Coaching and Training
Link training modules to the behaviours that triggered coaching.
Customisable Training Content
Tailor, upload or use Samsara's AI tools to generate content to match your programme's policies and goals.

Training Management

Assign, schedule and track completion for individuals or groups.

Mobile Training Access

Drivers can complete training on the go via the Driver App or tablet.

Integrated Coaching and Training

Link training modules to the behaviours that triggered coaching.

Customisable Training Content

Tailor, upload or use Samsara's AI tools to generate content to match your programme's policies and goals.

FAQs

Learn more about building a world-class fleet safety programme

How do I effectively coach my drivers?

Effective coaching starts with consistency and focus. Samsara automates the triage of low-risk events, surfaces repeat behaviours and provides AI-generated summaries, so managers can focus on coaching where it matters most. Use 1:1 sessions, group coaching templates and self-review to build a scalable programme that improves habits without increasing workload.

What is the difference between in-cab coaching and manager-led coaching?

In-cab coaching provides real-time alerts to help drivers correct behaviours in the moment. Manager-led coaching uses video, context labels and behaviour trends to deliver targeted feedback after the fact. Samsara supports both, helping you automate low-risk driving behaviours and equip managers with the tools they need to lead meaningful coaching when they do occur.

How do I get driver buy-in for dash cams without them feeling micromanaged or watched?

Start with transparency: hold Q&A sessions and clearly communicate how safety events are detected and reviewed. Samsara only surfaces relevant events and gives drivers the opportunity to self-review and track their own progress. With in-app recognition and leaderboards, drivers see how these tools help them grow, not just monitor them.

What are best practices for building driver recognition programmes within my organisation?

Use Samsara Safety Scores, coaching completion and in-app behaviour insights to power a transparent and motivating recognition programme. Celebrate top performers with scorecards, leaderboard shoutouts or personalised feedback. Reinforce positive behaviour often (ideally weekly or monthly) and ensure that every driver has the opportunity to improve, get recognised and feel valued.

Ready to get in touch?

We’re here to help transform your operations

World-class,<br> AI-powered coaching, at scale

Prioritise what matters.<br> Automate the rest.