HelloFresh Selects Samsara to Power its Electric Fleet in Benelux
October 28, 2026
HelloFresh adopts Samsara in Belgium and the Netherlands to enhance fleet safety, driver coaching, and temperature monitoring across its electric delivery network
LONDON, 28 October, 2026 — Samsara Inc. ("Samsara") (NYSE: IOT), the pioneer of the Connected Operations® Platform, today announced that HelloFresh has selected Samsara as its telematics partner. After a successful pilot deployment in the Netherlands, HelloFresh Benelux will deploy Samsara across its entire fleet of more than 500 electric delivery vans, operating across more than 10 regional hubs.
In an industry defined by deep operational complexity, food e-commerce and meal-kit providers require unified, scalable technology to manage intricate logistics networks. Managing large-scale physical operations demands real-time visibility into driver safety, vehicle health, and temperature compliance, particularly for forward-thinking electric fleets across multiple hubs.
“At HelloFresh, innovation is at the heart of everything we do, from our kitchens to our final-mile delivery,” said Mark Sugirtharajah, Senior Director Logistics Europe at HelloFresh. “Partnering with Samsara allows us to take our safety policies and operational practices to the next level. By providing our drivers with feedback on their driving style, we can proactively foster a safer driving culture, dramatically reduce on-road incidents, and better protect the communities we serve.”
HelloFresh Benelux will leverage Samsara’s open platform for advanced telematics, real-time safety coaching, and temperature monitoring to protect food quality. Drivers will utilise the Samsara Driver App to streamline daily workflows, while the entire platform integrates seamlessly into HelloFresh’s existing proprietary IT landscape.
“HelloFresh is a global pioneer in food tech, and we are excited to be selected as their long-term partner to digitise their physical operations in the Benelux,” said Ryan Yu, VP of Product at Samsara. “By moving away from siloed systems and embracing our integrated platform, HelloFresh is establishing a new benchmark for how modern, sustainable fleets operate. This collaboration demonstrates how Connected Operations can empower teams to protect their drivers, safeguard their cargo, and run more efficient networks in real time.”
To learn more about the Samsara Connected Operations Platform, visit our website.
About Samsara
Samsara (NYSE: IOT) is the pioneer of the Connected Operations® Platform, which is an open platform that connects the people, devices, and systems of some of the world’s most complex operations, allowing them to develop actionable insights and improve their operations. With tens of thousands of customers across North America and Europe, Samsara is a proud technology partner to the people who keep our global economy running, including the world’s leading organisations across industries in transportation, construction, wholesale and retail trade, field services, logistics, manufacturing, utilities and energy, government, healthcare and education, food and beverage, and others. The company's mission is to increase the safety, efficiency, and sustainability of the operations that power the global economy.
Samsara is a registered trademark of Samsara Inc. All other brand names, product names or trademarks belong to their respective holders.
About HelloFresh
The HelloFresh Group is a global digital-native FMCG company and the world's leading meal kit provider. The HelloFresh Group consists of eight brands that provide customers with high quality food and recipes for different meal occasions. The Company was founded in Berlin in November 2011 and operates in the USA, the UK, Germany, the Netherlands, Belgium, Luxembourg, Australia, Austria, Switzerland, Canada, New Zealand, Sweden, France, Denmark, Norway and Ireland. HelloFresh SE went public on the Frankfurt Stock Exchange in November 2017 and is currently traded on the SDAX (Small-Cap German Stock Market Index). The HelloFresh Group has offices in Berlin, Saarbrücken, New York, Chicago, Boulder, London, Amsterdam, Sydney, Toronto, Auckland, Paris, Copenhagen, Dublin, Wrocław and Warsaw.