Making global fleets safer, more efficient and more sustainable.

Why choose Samsara over Microlise?

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Built for complex fleet operations

The largest, most complex operators trust us to help run their physical operations

Trusted by tens of thousands of customers

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Unmatched data and AI innovation

Samsara Intelligence, AI built to solve operational challenges and reimagine frontline work

We use trillions of data points to deliver the most advanced features (e.g. Drowsiness Detection, Asset Tag)

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Expertise with enterprise

Our in-house experts partner with you to build elite safety and compliance playbooks

1.5 million implementation hours with the largest fleets such as DHL and XPO

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Network of top operators

Learn from top experts in physical operations

Active customer community sharing learnings and best practices

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Loved by drivers

Leading driver app on third-party platforms (Apple, Android)

Leaderboards and recognition drive adoption and improve driver retention

Alerts when it matters

See how we compare

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Microlise

Scale

Annual Recurring Revenue

£1B+

<£100m

Previous year growth

30%+

<15%

Ownership structure

Publicly traded on NYSE

Public company (AIM:LSE) – IPO in 2021.

Profitability

Profitable

Less than $3m

Customers with >$100k annual spend

2.5k+

Not publicly disclosed

R&D investment to date

£800m+

Not publicly disclosed

Asset Tag

Available for purchase

No dedicated BLE asset tag product (focus solely on vehicle telematics)

Innovation

Number of patents

150+

<10 UK patents (small patent portfolio)

Team

ROI Impact & Annual Savings

8x+ | $2M+

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Implementation Expertise

1.5M+ Implementation hours 500+ team with 8+ YOE leading scaled SaaS deployments

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Local Support

90% Local North America/EU 24x7 Support w/ <2-min wait

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Post-Sale Expertise

Team of ICs, CSMs, TAMs 4-5 points of contact

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Two-year employee growth

70%+

<10% growth

Enterprise-Grade Reliability

Platform uptime

99.99%

Not explicitly advertised

Limited lifetime hardware warranty

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300+ partner integrations

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Advanced reporting

Native PowerBI and custom reporting

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Cutting Edge AI

World’s largest Connected Operations™ dataset

14 trillion data points over 80 billion miles

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Impact-focused AI

State-of-the-art AI that balances recall and precision

Partial – using AI in dashcam (ClearVision) and analytics, but not AI-driven across all features.

Drowsiness detection

Comprehensive, checks for 17+ behaviours

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Driver-focused coaching

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Unrivaled Coaching & Training

Real-Time Alerts

Alerts + Nudges that allow drivers to self-correct

Limited – basic audible alerts (speeding, idling) via telematics; no advanced ADAS warnings (no lane departure or collision alert)

Coaching

Configurable coaching workflows (virtual & manager-led)

Manager led only

Training

Connected Training & AI Course Builder

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Positive Recognition

Customizable Safety Score with streaks/kudos/milestones (incl. positive score changes)

Partial – driver scorecards exist, but system focuses on infractions over rewards (no gamification of positive behavior)

Most Complete & Highest Quality Products

Driver Workflows

Safety, maintenance and compliance workflows all in one dashboard

Offers digital workflows (e.g. ePOD via SmartPOD) but siloed in separate apps/modules (not one unified interface)

Theft Prevention

Fuel theft, panic button and auto-immobilizer for more driver control

Basic telematics features, many additional features such as Panic Buttons are typically custom deployments

Driver ID Recognition

Automatic Camera ID (facial recognition) with other options

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Vehicle Telematics

Enterprise-grade product with 9+ years of investment

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Integration Ecosystem

300+ Partner Integrations

Limited – integrates with major enterprise systems (ERP, TMS) on a case-by-case basis; no public app marketplace

Recording Coverage & Quality

298° interior / exterior coverage Up to 2K, 1440p QHD, 30 FPS

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Camera Health Report

5+ metrics Stability, obstructions, reboots, quality, uptime, etc.

Limited information

Best in Class Experience

Driver App Rating

4.7 (Apple) | 4.3 (Google)

4.7 (Apple) | 4.3 (Google)

Driver-Centered Privacy

Multiple safeguards: Privacy Mode non-video detection, Privacy button, identity blur, and custom recording / retention settings

Specific features like automated data retention settings or privacy modes are not detailed in available information

Smart organisations make smarter decisions with us.

logos of samsara customers


JOHN KINGMAN

IT Manager, Group Tyre

Informed decisions start here

Why choose Samsara?

Samsara offers a comprehensive, industry-leading solution designed to scale with your operations. Our all-in-one platform, built on the industry’s largest Connected Operations dataset, empowers the world of physical operations. Unlike providers that rely on third-party products, Samsara’s in-house approach offers a robust set of open APIs that ensure seamless integration and high reliability across our entire ecosystem.

With direct access to Samsara’s dedicated customer success team, you receive 24/7 support and fast, personalised responses. Our commitment to innovation, backed by our significant R&D investment, keeps Samsara at the cutting edge, so your operations are always supported by the latest advancements. This makes Samsara not just a vendor but also a trusted partner committed to your long-term success.

Why switch to Samsara?

Switching to Samsara allows your organisation to move beyond basic fleet management by accessing a user-friendly platform built for scalability, real-time insights and seamless operations. Samsara provides industry-leading functionality and usability, powered by advanced AI and a robust ecosystem, giving you the tools needed for effective, large-scale operations. Unlike other fleet management software, Samsara eliminates the need for multiple third-party API integrations, minimising complexity and long-term costs.

Our direct-to-customer model means that you primarily interact with Samsara’s dedicated in-house support team, not resellers, ensuring high-touch service and rapid response times. And with one of the industry’s most innovative product roadmaps, Samsara delivers consistent, scalable enhancements, protecting your bottom line and ensuring your fleet is always positioned for future growth.

What are some of the key functionalities used by Samsara customers?

Samsara customers rely on a suite of advanced functionalities to optimise fleet management, driver management and fleet safety:

  • Video-Based Safety: Detect risk and protect your drivers with Samsara’s AI Dash Cams and on-demand video footage retrieval. Built-in AI technology powers detects unsafe driving and improves driving behaviour with features such as In-Cab Alerts, seatbelt usage and mobile usage, providing you with the coaching tools necessary to ensure fleet safety. With full visibility into on-the-road safety events, it’s now possible to minimise unsafe driver behaviours such as distracted driving, drowsiness, close following, rolling stops, harsh braking and more. Samsara empowers fleets to take a proactive approach to driver coaching and driver safety, making it possible to enhance driver performance, reduce incidents and improve driver behaviour on the road.

  • Vehicle Telematics: Improve efficiency, enhance vehicle tracking and streamline vehicle maintenance with Samsara’s Vehicle Telematics solution. Our to-the-second GPS tracking and route optimisation solutions power Samsara’s video telematics, giving you best-in-class visibility to improve route planning, geofencing and fleet tracking, while our remote vehicle diagnostics solution enables you to streamline fleet maintenance, improve vehicle health and streamline preventative maintenance workflows. Additionally, our advanced fuel and energy insights displays fuel data directly on the Samsara Dashboard, enabling you to improve fuel management, reduce idling, minimise fuel consumption and decrease fuel costs. 

  • Workforce Apps: Streamline the driver experience in the cab with Samsara’s Workforce Apps. The Samsara Driver App enables fleets to achieve ELD compliance on a single platform. It also helps accelerate IFTA reporting and prevent HOS violations before they occur with near real-time notifications. In addition, the Samsara Driver App enables drivers to submit DVIRs directly on their mobile app, improving productivity and reducing downtime.

  • Equipment Monitoring: Protect your equipment, minimise theft and reduce operational costs with Samsara’s Asset Tracking solution. With Samsara's real-time information and live-to-the-second asset tracking, you can accelerate asset recovery and maximise utilisation.

What exclusive products does Samsara offer that set it apart from the competition?

Connected Workflows streamline operations by integrating tasks for improved efficiency and collaboration.

Which industries benefit most from using Samsara over competitors?

Samsara is a proven partner in supporting the world’s most complex operations across a diverse range of industries. We cater to the unique needs of various sectors, including five of the top 10 companies in Waste Management, six of the top 10 in Construction, six of the top 10 in Transportation (LTL), five of the top 10 in Chemical Carriers, seven of the top 10 in Food Service and four of the top 10 in Wholesale and Retail. Additionally, we serve numerous other industries, such as Oil and Gas, Public Services, Food and Beverage, Passenger Transit, Utilities and Agriculture, among many others.

What kind of customer support can I expect from Samsara compared to competitors?

Samsara’s customer support is unmatched in the industry. From small businesses to enterprise organisations, we provide 24/7 technical support to ensure you have direct, round-the-clock access to knowledgeable in-house support teams. From day one, you’ll work with Samsara’s customer success managers and implementation consultants, who stay with you from onboarding through every stage of your journey, offering a consistent and efficient experience.

What customer success stories highlight Samsara’s advantages over competitors?

Midland Tyre Services is Ireland’s largest independently owned supplier of truck, agricultural, and off-the-road (OTR) tyres. They turned to Samsara for a comprehensive view of safety through integrated telematics, fleet tracking, and dual-facing dash cams.

Thanks to vastly improved driver tracking and fleet management, Midland Tyre Services has saved an average of 20 minutes on each call-out—totalling 140,000 minutes or 2333 hours across the year. Midland Tyre Services has also set a new standard of safety awareness with Samsara’s Safety Score, which tracks, measures, and reports on individual driver performance. The average score across all drivers is an impressive 96%, which is indicative of the great progress the team has made in terms of safety, coaching, and personal growth. Read the case study here..

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We’re here to help transform your operations.

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