Quantifying the hidden cost of asset invisibility

The report surveyed 1,500+ financial executives across construction, logistics, field services, utilities and similar industries in seven global markets. The majority of organisations surveyed are mid-size, reporting annual revenue between £180 million and less than £740 million.

To ensure high-quality, relevant data from financial and operational leaders, respondents had to meet the following criteria:

• Geographic reach: Participants were located in the United States, United Kingdom Germany, Canada, France, Mexico and Ireland.

• Organisational size: A minimum of 500 employees was required to participate in the survey. The average number of employees across all respondents was 2,700.

• Asset requirements: Organisations were required to operate or maintain at least 100 owned or leased vehicles, powered assets or unpowered assets. The average number of vehicles and equipment across all respondents was more than 300.

• Qualifying roles: The survey targeted decision-makers in leadership and finance, including CEOs, CFOs, COOs, finance directors/managers, and analysts in logistics and budgeting.

• Industry focus: Respondents represented a wide range of physical operations, including construction, manufacturing, logistics (transportation and warehousing), utilities and energy, building and facility management, chemical, food and beverage, manufacturing, mining and extraction, moving and storage, oil and gas, retail, telecommunications, transportation, utilities and energy, waste management, wholesale, field services and the U.S. public sector.

This survey was commissioned by Samsara and conducted by an independent research firm, Wakefield Research, between 5 February and 17 February 2026. This was a general market survey of 1,500 executives across seven countries: the United States, Mexico, the United Kingdom, Ireland, France, Germany and Canada. Respondents are not necessarily Samsara customers and were surveyed online, in either the English language or translated into a local language across markets. Global results have been aggregated across all responses to provide an average. Currency values were converted using exchange rates in effect during the survey field period (February 5–17, 2026). These figures are approximate and subject to rounding.

Key findings of the Samsara State of Connected Operations Report on Asset Theft & Loss include:

• Respondents without asset tracking self-reported losing an average of £9.7 million annually as a result of missing assets. This is a rough estimate of direct and indirect costs and probably just the tip of the iceberg. For a £370m operation, that’s roughly 2.64% of annual revenue. And it’s probably just the tip of the iceberg: indirect costs like idle labour and operational downtime are notoriously hard to quantify and frequently underreported.

• Theft is a recurring liability for the majority of operations. 71% of organisations without asset trackers experience theft at least once a quarter.

• Asset invisibility creates severe secondary operational costs. 77% of organisations report that a missing critical asset caused a significant operational shutdown or delay in the last 12 months. Those without an asset tracking solution are 70% more likely to report a seven-figure hit to their bottom line from secondary costs such as emergency rentals, idle labour and project penalties compared to those with an asset tracking solution.

• Asset invisibility is a major drain on employee productivity. Nearly all organisations (98%) report that searching for lost or misplaced assets is a weekly or daily occurrence. For those without asset trackers, more than a quarter (27%) say their employees spend more than 10 hours every week just looking for missing assets, totalling more than 520 hours per year. That is equivalent to an entire employee doing nothing but searching for lost equipment for three months of the year.

• Organisations without tracking fall into a 'repurchase culture'. On average, 25% of new equipment budget is spent simply replacing stolen or lost items, essentially paying for the same inventory twice.

• Tracking technology dramatically improves stolen asset recovery. Organisations with trackers are 2x more likely to recover stolen assets within the first five days compared to an average of 25 days to locate a missing asset without tracking technology.

The Samsara State of Connected Operations Report on Asset Theft & Loss is a valuable resource for operations leaders, fleet managers, equipment managers and business executives at organisations that manage physical assets in the field, particularly those evaluating asset tracking solutions or seeking to quantify the cost of equipment theft and loss.

Among respondents without an asset tracking solution – the majority being mid-size operations reporting between £180m and <£740m annual revenue – self-reported losses from missing assets averaged £9.7m per year. This is a rough estimate of not just replacement costs but also indirect costs such as project delays, penalties, emergency rentals and wasted labour. For a £370m operation, that’s roughly 2.64% of annual revenue. And it’s probably just the tip of the iceberg: indirect costs like idle labour and operational downtime are notoriously hard to quantify and frequently underreported.

Most striking: 72% of these direct and indirect costs result from missing assets valued under £7,400: smaller, critical assets (tools, sensors, specialised parts, the things that don’t make the news). Although these items are relatively inexpensive to replace, the secondary impacts of their absence, such as project delays and labour downtime, can vastly outweigh their market value.

71% of organisations without asset trackers experience theft at least once a quarter, according to the Samsara Asset Theft & Loss Report. Theft is a recurring quarterly liability for the majority of untracked operations.

According to the Samsara Asset Theft & Loss Report, asset invisibility creates severe secondary operational costs beyond the direct replacement price of a missing tool:

• Operational stoppage: 77% of organisations report that a missing critical asset caused a significant operational shutdown or delay in the last 12 months.

• Wasted labour: Nearly all organisations (98%) report that searching for lost or misplaced assets is a weekly or daily occurrence.

• Lost productivity: Among those without asset tracking, more than a quarter (27%) say employees spend over 10 hours every week just looking for missing equipment, which is equivalent to one employee doing nothing but searching for three months of the year.

• Secondary financial losses: Those without an asset tracking solution are 70% more likely to report a seven-figure hit to their bottom line from secondary costs such as emergency rentals, idle labour and project penalties compared to those with an asset tracking solution.

Asset invisibility is a major drain on labour. According to the Samsara Asset Theft & Loss Report, 98% of organisations report that searching for lost or misplaced assets is a daily or weekly occurrence. At more than a quarter (27%) of organisations without asset tracking, employees spend over 10 hours every week looking for missing equipment, which is equivalent to one full-time employee doing nothing but searching for assets for three months of the year. Implementing asset tracking technology is one of the top-cited ways in which organisations reduce time spent searching and get employees back to productive work.

According to the Samsara Asset Theft & Loss Report, organisations without asset visibility often fall into a 'repurchase culture', where an average of 25% of their new equipment budget is spent on simply replacing stolen or lost items – essentially paying for the same inventory twice. For every four tools purchased, one is merely a replacement for a 'ghost' asset.

Organisations with asset trackers are 2x more likely to recover stolen assets within the first five days, according to the Samsara Asset Theft & Loss Report. Without tracking technology, it takes an average of 25 days (nearly a full month) to locate a stolen asset, if it is recovered at all. 54% of organisations without trackers are unable to recover even half of their stolen high-value equipment.

Yes. According to the Samsara Asset Theft & Loss Report, nearly a third (31%) of surveyed organisations have successfully lowered their insurance premiums by implementing an asset tracking solution. This underscores how asset trackers can lower a recurring overhead expense rather than just preventing a one-off loss.

99.8% of surveyed organisations report a positive operational impact from implementing asset tracking technology, according to the Samsara Asset Theft & Loss Report. Beyond asset recovery, top-cited benefits include:

• Fewer project shutdowns due to missing equipment

• Less staff time spent searching for misplaced or lost assets

• Lower insurance premiums: 31% of organisations have successfully reduced their insurance premiums by implementing an asset tracking solution

You can view a free, downloadable PDF of the full Samsara Asset Theft & Loss Report here. This report is a valuable resource for operations leaders, fleet managers, equipment managers and business executives seeking to quantify the cost of equipment theft and loss and make informed decisions about asset tracking solutions.