Camera and AI safety rollouts succeed or stall on the conversation that happens before the first camera is fitted. Drivers want to know why cameras are being introduced, what triggers a recording, who can see the footage, and how the data will be used. Fleet, safety, and transport leaders who answer those questions early get a safety programme drivers support rather than tolerate.

Join us as we talk to fleets who have taken AI dash cams from first announcement to full rollout and won driver support along the way. They will walk through what they told drivers, what they got wrong, and what they would change on day one.

What you will take away:

• How AI dash cams work in practice, including what triggers an event, who can access footage, how long it's retained, and how GDPR obligations are met

• How to position cameras as driver protection, using exoneration and not-at-fault incidents as the proof drivers care about

• How to build internal champions by piloting with respected drivers, staging feature releases, and addressing union concerns on purpose, access, retention, and trial periods

• How recognition, rewards, and safety scores make a programme feel fair, with UK results such as Sysco GB averaging 90%+ driver performance scores and reducing on-road accidents by 40% within 3 months.