Behind every major sporting event is a network of operators making sure everything runs on time, at scale, and under pressure. While the spotlight is on the action, buttoned-up teams behind the scenes are managing record-breaking surges in deliveries, passenger transport, and service demand — giving the assist that makes the whole event possible.

For fleet and operations leaders, that kind of pressure makes every gap in planning, visibility, and response immediately clear. The organisations that hold up under extreme demand don’t just react — they build operations designed to flex. In this session customers from Mulgrew Haulage, Sysco GB and Delifresh will share how they’ve used real-time data and connected operations to prepare for volume spikes, reduce disruption mid-event, and recover faster when conditions shift.

You’ll leave with:

• Practical frameworks for building demand-resilient fleet operations before a surge hits

• How real-time vehicle and driver data helps managers respond to disruption without losing visibility

• How Samsara customers have reduced costs, improved compliance, and kept drivers safe during peak periods

• What recovery looks like — and how to use post-event data to improve the next one

Can’t attend live? Register and we’ll send you the recording.

Speakers:

Matt Crossland, UK Area Manager, Mulgrew Haulage Ltd

Paul Duncalf, Head of Health & Safety UK, Sysco GB

Mark Heywood, Transport Regional Manager, Delifresh