AI safety technology transforms physical operations in a way that has never been seen before

When I first joined Samsara five years ago, hardly anyone in Europe had heard of us. I’d walk into meetings and spend half my time just explaining who we were and why connected operations mattered. Back then, talking about AI in industries like construction, transport, or utilities felt futuristic and abstract, not something they could imagine applying to their day-to-day operations.

Fast forward to today, and the conversation couldn’t be more different. Customers now come to us asking for specific solutions such as AI-powered safety cameras, real-time monitoring, and workflow automation. 

It’s a shift in perception that has been driven by a whole host of factors, including more user-friendly technology, the availability of tangible ROI, and a workforce that is increasingly accepting of tech. It’s also the story of how physical operations is undergoing a once-in-a-generation transformation.

The industry is no longer sceptical about whether technology can deliver. They’ve seen the results—whether that’s fewer accidents on the road, lower insurance costs, or the ability to scale their business without adding headcount—and they want it for their own operations. 

Using data to connect the real world

Before Samsara, I’d worked across investment banking, run my own business, and joined another early-stage tech startup. What drew me here was the chance to be part of something transformational. 

Today, as an Enterprise Account Executive for Major Accounts, my role is to introduce Samsara to some of the largest organisations in the world and to work with some of our biggest customers as they scale. In practice, that means everything from opening the first conversation to building long-term relationships, so our customers can unlock the full value of connected operations. 

Take Otto Car, for instance, London’s largest provider of private hire cars. Starting with 50 vehicles, they now have over 4,000 cars fitted with AI dash cams and tracking tools, giving more than 8,000 drivers access to an unprecedented level of behavioural data. 

With five dedicated hubs across the UK, they use our insights to build a proactive driver safety programme around Samsara’s technology. And they’re not alone.

Fox Brothers is a FORS Gold-accredited operator in construction haulage. While safety was part of their remit, our technology has helped them improve reliability and visibility across their operations. That includes real-time performance insights, which has enabled the team to identify inefficiencies—from fuel waste to underperforming routes—and make smarter, data-driven decisions. 

And then there’s Fagan & Whalley, a family-run logistics company based in Lancashire. They’ve used our data and analytics to create a ‘leaderboard’ of driver performance, which can be viewed by the team on our app. It’s intended for feedback and training but has also added a valuable element of friendly rivalry as part of the company’s ongoing integration.

Why this work matters

Although these three firms are all different, what links them—what makes this work so meaningful—is the human impact. 

They’re safer, able to scale faster, cut costs, and build resilience at a time when every business is under pressure to do more with less. That’s why I describe our technology as ‘mission-critical’. It’s not an optional extra but something customers depend on every day to operate safely, efficiently, and responsibly.

Career growth at Samsara 

What’s great about Samsara is how quickly you can grow if you’re making an impact. During the past six years, I’ve been promoted twice, each time stepping up a gear to meet a new challenge. Early on, it was about building something from the ground up and introducing Samsara to new customers to help them understand what we do. 

As I’ve progressed—and as our customers and prospects have come to know us—the conversations have become more complex and strategic, involving different teams, priorities, and ways of thinking. Along the way, I’ve learned to adapt quickly, build strong relationships, and focus on delivering real value to customers.  

It’s also meant collaborating closely with people across our organisation—from product and engineering to leadership—with a single aim to help customers successfully transition and scale with us. 

Why I’ve stayed

My professional journey so far—and the impact our technology makes—are why Samsara has been such a rewarding place to build my career. I’ve worked in other companies, but what sets Samsara apart is that our products are built on real conversations with customers and a clear understanding of the challenges they face. When a new feature launches, I know it’s something the market genuinely needs. 

Five years ago, Samsara was just starting to establish itself in Europe. Today, customers are coming to us with the problems they want solved. Together, we’re working to transform how their operations run. I’ve been lucky enough to witness that firsthand. And I can’t wait to see what the next wave of innovation is going to deliver. 

Join us and make a difference

If you want to work for a company that is making the world of physical operations safer, more efficient and more sustainable, then come and join our team.