Samsara's agentic AI powers innovations that sense, decide and act to drive the next evolution of physical operations

Since Samsara was founded a decade ago, we’ve been on a journey with the people and organisations that power physical operations. First, we connected their operations, giving them real-time visibility into vehicles, assets and frontline workers that was simply impossible before. Then, we applied AI to that data, helping organisations understand what was happening and why, surfacing risk patterns, coaching opportunities, operational inefficiencies and more before they affected operations.

Now, we’re entering a third phase, one where Samsara’s AI-powered technology can take action on its own to make the essential work of physical operations work better, safer and easier.

The shift matters because visibility and insight alone have limits. Managers can only review so many events. Workshop teams can only open so many work orders. Dispatch teams can only reroute so many trucks. When you move at the speed of modern operations, the volume of data and decisions quickly outpaces what any team can handle manually and the gap between what you know and what you can act on becomes its own massive challenge.

Agentic AI closes that gap.

Watch the video to get an overview of how our latest innovations work, and then read on for a deeper dive into how Samsara capabilities, Agent Studio and Tracking Label work.

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Now, Samsara can work autonomously alongside your teams to perform vital tasks. These capabilities can help conduct ride-alongs and assess drivers against our 22-factor Samsara Safety Assessment Standard™, deliver personalised start-of-shift briefings, surface weekly coaching recaps or manage warranty claims, all on your behalf. These workflows help automate and expedite repetitive tasks so they can focus on higher-leverage work.

Powered by 25 trillion data points collected across the Samsara Network every year, these AI-powered workflows are uniquely equipped to help improve your operations. Samsara can help sense what’s happening on the frontline – when a truck enters a geofenced location, for example – use that data to decide on context and act in accordance with your instructions. It's the shift from dashboards you check to a platform that works when you’re out of the office. 

“Agentic AI is clearly where the future is going,” said Chris Hammock, Director of Transportation for Graceland Portable Buildings, and an early adopter of the technology. “We are excited that Samsara is enabling us to stay ahead. Agents will help take repetitive follow-up work off our team, speed up how we get status updates, and help us spend more time moving the business forward instead of chasing information.”

Agent Studio: Build the workflows your operation needs 

Agent Studio is where customers control their entire AI footprint: turn capabilities on or off, set permissions, monitor usage and configure settings. It's also where they build.

Samsara’s pre-built workflows cover the most common operational tasks, but every operation has unique challenges: workflows that no vendor has thought to automate, a response protocol specific to a particular industry, a communication trigger tied to internal processes.

Agent Studio gives customers the ability to build custom agents from scratch or start from one of 15+ pre-built templates. It's a no-code environment where operations leaders, managers and IT admins can create custom agents without developer support.

Your team configures what the agent monitors, what triggers it, what it does and what guardrails it should follow within your systems. You can integrate your company's own policies and documents as a knowledge base, preview behaviour before you deploy, and track outcomes through a performance dashboard.

The result is AI that fits your operation, not a generic workflow you adapt around. “I think the real potential with Agent Studio is being able to automate the transfer of information to the right people in real time,” said Hammock. “If we can do that without having to rely on IT for every change, that’s a real time-saving opportunity.”

Agent Studio and pre-built workflows across safety and maintenance are available to customers for early access.

Samsara Tracking Label delivers near real-time visibility for every shipment

Traditionally, when freight leaves a warehouse, the shipment location can only be seen via arrival and departure scans, which may happen days apart. Now, for the first time, Samsara is closing the gaps left by traditional shipment tracking with the new Tracking Label: a single-use, flexible, printable, disposable smart label that provides continuous near real-time location data from origin to delivery, without requiring additional hardware or scans.

The Tracking Label is a paper-thin approx. 5x10 cm (2x4 inch) label with a 45-day battery life after activation that contains no lithium or hazardous materials, which means it is cleared for air, ground and rail shipments and can be disposed of without special handling. The Label’s tracking capabilities are powered by the Samsara Network, the industry's leading industrial-grade Bluetooth network. The expansive mesh network leverages millions of Samsara-connected devices, including connected vehicles, trailers, equipment and phones, that travel on 99% of major U.S. roads. 

By using industrial-grade Bluetooth signals to continuously ‘listen’ for signals from other connected devices, a single Tracking Label can be detected in near real time without requiring carrier cooperation. Moreover, the Label's Bluetooth capabilities make it much more cost-effective to deploy than RFID or cellular tracking.

For shippers who send critical or high-value goods, Tracking Label offers shipment ID association while APIs make it easy to ship and apply at scale. Every label can be instantly associated with an existing shipment identifier, bill of lading, carrier tracking number or warehouse licence plate, eliminating duplicate data entry and manual cross-referencing without per-shipment manual effort. For enterprise operations, API-based printing via Zebra and SATO printers enables direct TMS/ERP integration, allowing teams to write shipment data to the printer at scale.

Shipping teams manage the Tracking Label with the new Shipment Center, a centralised dashboard that shows all active shipments with location history, exception flags and an overlay of carrier scan events alongside Samsara Label tracking. Through Shipment Center, teams can:

• Deter and respond to cargo theft: Near-real-time Bluetooth location data makes it significantly harder for bad actors to divert or steal cargo undetected and provides evidence that operations teams need to give to authorities quickly when something goes wrong.

• Get ahead of shipping delays and exceptions: Samsara Assistant enables natural-language queries across your supply chain, so teams can ask questions like “which shipments are in danger of being delayed due to storms in Texas?” and get immediate, actionable answers. Shippers can also track late and misdelivered cargo with AI-powered shipment exceptions, helping operations teams to keep deliveries on schedule, recover lost shipments quickly and deliver a better overall customer experience.

• Extends coverage to cross-border shipments: Historically, freight has gone dark the moment it crosses a border. Shipment Center enables operations teams to keep jobs running on schedule, recover lost shipments in near real time and deliver a better overall customer experience when shipments cross borders.

• Resolve disputes faster: Automated delivery notifications and geofence-based delivery notifications provide clear proof of arrival. In addition, if a shipment is reported lost or misdelivered, Tracking Label shows its exact location and surfaces its route history, turning what was once a days-long tracing process into a quick resolution. 

• Make better supply-chain decisions: You can query Samsara Assistant to surface insights such as warehouse performance, carrier on-time performance, declined deliveries analytics and more. Soon, operations teams will be able to automatically surface exceptions, such as flagging separated parcels and route deviations.

In addition, the new Samsara Shipment App makes deployment cost-effective and plug-and-play. Teams can scan any barcode, such as bills of lading, carrier tracking numbers or warehouse licence plate numbers, and automatically link it to an existing shipment ID. This means that organisations don't need to rip and replace their existing systems.

DCL Logistics, one of Tracking Label’s early adopters, is now managing the fulfilment and carrier hand-off of high-value cargo for some of the world’s leading brands across consumer electronics, CPG, enterprise hardware and GPUs.

"In LTL and truckload shipping, you typically only hear about your shipment twice – when it's picked up and when it's delivered,” said Dave Tu, President at DCL Logistics. “Samsara's Tracking Label changes that. It gives us a level of visibility that just didn't exist before, and when you're moving high-value cargo, that's a big deal. It's like watching your Uber driver on the way to pick you up – you can see every move, every turn, right up until it pulls up to the door.”

Learn more about transforming your operations with Samsara

With these innovations, your teams can easily automate back-office workflows, build custom AI agents and extend near real-time visibility across your supply chain, all with tools that are purpose built for physical operations and are continuously improving on the richest dataset in the industry. 

For a closer look at our latest product announcements, join our quarterly product webinar or contact our team.