Tag it, find it, protect it: Announcing our smallest, most powerful Asset Tag yet

In the world of physical operations, small assets play a big role in getting the job done. However, keeping track of these mission-critical tools is a growing challenge. According to forthcoming Samsara research, 77% of organizations report that a missing critical asset—like a specific tool or attachment—caused a significant operational shutdown or delay in the past 12 months. Moreover, asset theft and loss costs the average organization without an asset tracking solution more than $13 million annually. Smaller assets drive 72% of that cost.

Day-to-day, operational blind spots around small assets present other significant challenges. On the jobsite, missing assets can lead to costly downtime, causing schedule disruptions and wasted labor hours as crews search for missing equipment. Without visibility into assets, organizations come to rely on guesswork procurement, leading to unnecessary purchases and inefficient asset allocation. Tools sit idle while teams are burdened with manual tracking and physical audits. 

To help organizations solve these challenges even faster and more effectively, Samsara is introducing our latest innovations in asset tracking, the next-generation Asset Tag and Asset Tag XS. The updated Asset Tag offers an enhanced six-year battery life, a 50% increase over the previous generation, while Asset Tag XS—our most compact tag yet—can bring visibility to your smallest high-value assets. 

In addition, Asset Tag now offers even more powerful Bluetooth connectivity, delivering up to 10x better yard accuracy than previous generations, as well as AI-powered intelligence to track and recover assets faster and more easily. At the same time, Samsara has integrated Hubble’s Terrestrial Network, comprising 90 million consumer smartphones, to provide an even more comprehensive view of asset location.

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Industrial-grade tags built for the toughest conditions

Samsara’s new Asset Tags are designed to help you track and recover assets using industrial-strength Bluetooth technology. Both models provide discreet protection for high-value assets:

• Asset Tag: The size of a fun-size candy bar (about 2.5 inches long and an inch wide), Asset Tag can be used for a wide range of equipment—such as concrete saws, pumps, generators, methane detectors, arc welders, and bins—and offers a robust six-year battery life.

• Asset Tag XS: For smaller or specialized assets—including press kits, rebar scanners, core drills, utility locators, and medical equipment, such as IV pumps and defibrillators—Asset Tag XS is the size of a bite-size candy bar (about one inch by one inch) and offers a substantial three-year battery life along with flexible mounting options for tight spaces.

Proactive end-to-end protection against theft and loss powered by AI

Samsara Asset Tag goes beyond simple location tracking to provide a comprehensive, AI-powered end-to-end theft and loss protection workflow designed to help you detect, investigate, and recover missing equipment faster. Now, teams can track every action, from the moment an item goes missing to its successful recovery, in one place.

The workflow allows organizations to:

• Proactively identify at-risk equipment: With the new Left Behind Incident feature, managers are immediately notified when an asset is separated from its vehicle outside a trusted geofence. Rather than discovering the loss days or weeks later, customers can respond in real time to recover assets and prevent costly disruptions.

  

• Investigate with rich context: In the new workflow, customers can see critical context, such as, who last had the asset, which vehicle it was last seen with, photos of the surrounding area from StreetSense, and more, and then mark an asset as missing. This rich context helps determine the most efficient recovery method and allocates the resources needed for a successful retrieval.

• Rapidly recover assets and avoid lost time: With the new workflow, customers can coordinate quick asset recovery by dispatching a driver or sharing asset live location with law enforcement. Once dispatched, crews can quickly pinpoint an asset's exact location using Compass Mode. Powered by ultra-wideband (UWB) technology, the experience provides real-time distance and directional guidance that provides up to 10x the yard accuracy of previous generations, helping pinpoint an asset’s exact location with an on-screen arrow leading them straight to the asset.

• Demonstrate return on investment: The new Asset Tag Overview page analyzes asset photos with AI to calculate the value of assets protected and recovered. By tracking the total dollar value of assets, managers can demonstrate financial impact on the business.

A 100% recovery rate in the field with Asset Tag

DeSilva Gates Construction, a leading construction company based in the San Francisco Bay Area, has used Asset Tag—as well as Samsara Asset Gateways—to create a multi-layered solution to provide protection and visibility for their high-value equipment. The company has a 100% recovery rate for stolen equipment and has saved $250,000 in replacement costs.

“Since we started using the Asset Tags, our recovery rate on thefts of everything from $1,000 gas-powered saws to $2.8 million heavy machinery is 100%,” said Rich Poppoff, Equipment Superintendent. 

He added, “I didn’t think the devices could be better than they were, but the enhanced features on the Asset Tags, like the even more precise Find Nearby capabilities, make finding assets in congested areas even simpler.”

Expanding the industry’s largest, strongest network with Hubble 

The unmatched visibility of Asset Tag is powered by the Samsara Network, the industry's leading industrial-grade Bluetooth network. Over the past two years, the density of our Network has doubled and now consists of millions of Samsara-connected devices that travel on 99% of major U.S. roads. By using industrial-grade Bluetooth to continuously "listen" for signals, a single Asset Tag can be detected in real time.

Today, we’re announcing an integration with Hubble’s Terrestrial Network to add 90 million consumer smartphones to the Samsara Network. These additional connection points build on Samsara’s presence on roads, at job sites, and in residential areas by extending visibility into buildings. 

Learn more about Asset Tag and Asset Tag XS 

Don't let lost or stolen assets impact your day-to-day operations or your bottom line. Visit our web site to learn more or contact sales. .