About the role:

We're looking for a data-driven Performance Marketing Manager to own programs designed to drive qualified pipeline through lead buying, content syndication, and affiliate advertising programs with a relentless focus on efficiency, measurability, and ROI. You'll work cross-functionally with Sales, Demand Generation, Marketing Operations, and Content teams to ensure that every dollar spent generates pipeline that converts.

The right candidate is both strategic and hands-on, analytical, and excited to uncover new growth opportunities while continuously improving return on ad spend (ROAS) across multiple vendors and partners. This is a high-impact role that’s critical to achieving our growth goals in a complex, multi-market environment, and an ideal opportunity for someone who thrives in fast-paced environments, loves data-driven problem solving, and is motivated by owning outcomes from start to finish.

In this role, you will: 

Affiliate Advertising

• Build and manage the company's affiliate program, including partner recruitment, onboarding, and activation.
• Define commission structures, incentive tiers, and program terms in collaboration with Finance and Legal.
• Monitor affiliate traffic quality, conversion rates, and attribution to prevent fraud and ensure compliance.
• Identify and develop strategic co-marketing opportunities with high-performing affiliate partners.

Lead Buy 

• Manage relationships with third-party lead vendors and demand generation partners, including contract negotiation and performance reviews.
• Define and enforce lead qualification criteria in partnership with Sales and Marketing Operations.
• Monitor lead quality, acceptance rates, and CPL (cost per lead) against targets; optimize vendor mix accordingly.
• Support sales enablement and monitor lead flow to ensure that leads are being routed and worked appropriately.

Content Syndication

• Plan and execute content syndication campaigns across existing vendors and identify new vendors to test on an ongoing basis. 
• Select and package content assets (ebooks, reports, webinars) suited for top- and mid-funnel syndication goals.
• Manage campaign targeting parameters including job function, industry, company size, and intent topics to maximize audience relevance.
• Track engagement metrics and pipeline contribution, and continuously refine content selection and targeting based on performance data.

Analytics & Reporting

• Own performance reporting across all three channels, with clear visibility into CPL, cost per MQL, pipe:spend, and pipeline contribution.
• Maintain accurate budget tracking and pacing; flag risks and opportunities proactively.
• Partner with Marketing Operations to ensure proper UTM tagging, CRM integration, and attribution across all programs.
• Present performance insights and strategic recommendations to marketing leadership on a regular cadence.
• Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices

Minimum requirements for the role:

• 5+ years hands-on experience with performance marketing programs; proven past experience managing affiliate programs in PartnerStack is a plus. 
• Experience working with high-growth SaaS products, a deep understanding of the B2B sales funnel, and familiarity with the B2B MarTech stack, including Salesforce and Marketo.
• Results-oriented and data-driven, leveraging both qualitative and quantitative insights to guide decisions and prioritise roadmaps.
• Proven ability to build performance marketing channels from the ground up, scaled to a high level of paid spend, with a strong focus on high-impact, high-return initiatives.
• Strong interpersonal and communication skills, with the ability to collaborate effectively across technical and creative teams.
• High level of ownership and accountability, with experience managing multiple stakeholders and projects simultaneously.
• Bachelor's Degree.