May 7, 2026
EVP, Chief Marketing Officer

Get the latest from Samsara
Subscribe nowMany of the top professional drivers in the country are in fleets just like yours. They log thousands of safe miles, maintain spotless compliance records, and consistently get more out of every gallon of fuel than anyone around them. They’re safe, efficient, and do their jobs right every day, but they rarely get the recognition they deserve.
With a community of hundreds of thousands of professional drivers, Samsara has the data to see exactly who is setting the standard. Now we're putting that data to work with the launch of the Samsara Driver Cup, a new nationwide competition that uses real driving data to celebrate and reward top professional drivers in the U.S.
Drivers that feel appreciated are safer, more engaged, and more likely to stay at a company. Well-recognized employees are 45% less likely to leave their jobs and 83% of employees feel more engaged when their work is rewarded. But recognition at scale is hard to do well, especially when you're managing hundreds of drivers across different routes, shifts, and vehicle types.
The Samsara Driver Cup is designed to make that easier. Fleet managers get a structured, data-driven way to recognize their best drivers without creating extra work, and it gives drivers something tangible to compete for and be proud of. When drivers know their safe miles, clean HOS records, and fuel efficiency are being measured and rewarded, those behaviors tend to strengthen over time. That could mean fewer incidents, lower fuel costs, and better compliance across your fleet.
The Samsara Driver Cup launches May 18 and gives drivers multiple chances to earn their title as one of the top drivers in the country, something they can carry with them throughout their career. Hundreds of thousands of drivers will compete, and the top 1% will earn prizes up to $1,000 during each leg of the competition:
Leg 1: May 18 to June 16
Leg 2: June 17 to July 16
Leg 3: July 17 to August 15
The competition is open to U.S.-based Samsara customers who have been on the platform for at least six months. If your organization qualifies, your drivers are already in and they don’t need to take any extra steps to participate. Samsara handles scoring, selection, and prize distribution automatically. Your drivers just do what they already do best.
We score drivers across three categories, with scores accounting for factors like route type, shift length, and vehicle type to make sure that everyone is competing fairly against each other.
Safety Consistency Champion goes to the most consistently safe drivers on Samsara’s platform, scored on event-free miles, speeding, mobile phone usage, and coaching completion. Instead of looking for a one-time perfect score, we want to reward consistency over time.
HOS Compliance Champion recognizes the drivers with the best hours-of-service records on Samsara’s platform, measured by hours of violation relative to total driving time.
Efficiency Champion rewards the drivers saving the most fuel compared to the average for their specific vehicle make, model, year, and engine type across Samsara’s platform.
Most of the work is already done. If your organization qualifies, your drivers are automatically entered. Here are four quick steps to make sure everything is in place before the competition kicks off.
Visit the Driver Cup page. It has everything you need to know about how it works, including prize details and FAQs.
Check eligibility. Your organization needs to be a U.S.-based Samsara customer that has been on the platform for at least six months, with at least three safety events enabled and a trip assignment rate of 80% or higher.
Download and share the driver flyer. Email or print out this flyer to let your drivers know the competition is coming and explain how it works.
Register for Office Hours. Join us for a live virtual session on May 14 at 7 AM PT / 10 AM ET to get answers to any questions you have about the contest.
If you have any questions, please feel free to reach out to us at drivercup@samsara.com.
We can’t wait to find the top drivers in the country and give them the recognition they’ve earned.
Get the latest from Samsara
Subscribe now