Engineering at Samsara

The network advantage: Building the industrial-grade Asset Tag

September 8, 2025

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The Samsara Asset Tag is a Bluetooth-based tag that can be attached to almost anything in physical operations (a toolbox, a dumpster, a fiber splicer, airport ground equipment) with no cellular or GPS dependency. It relies on the density of the Samsara network, gateways and devices across all customer fleets, to catch its signal as they pass by.

David Gal, who leads our Smart Trailers & Connected Equipment product area, joins Episode 2 of Object Stats, our podcast that takes us behind the build of one of Samsara’s most ambitious products. In this episode, he walks through how the Asset Tag went from a late-night observation about the map of our network to over 100,000 units in the field, faster than any other product in Samsara's history.

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The Asset Tag only exists because of the scale of Samsara's network. That's what makes building here different: the data, the density, and the infrastructure are already there. The question is what you build on top of it. 

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