TRANSPORTATION & WAREHOUSING

Jordan Carriers reduces manager coaching workload by 93% with Automated Coaching

With Samsara, Jordan Carriers creates an exceptional driver experience to reduce annual turnover by 16%. Now, new driver orientation, daily task management, truck-safe navigation, and safety coaching lives in a single, easy-to-use platform.

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Meet Jordan Carriers

950 TRUCKS

950 DRIVERS

1,500 TRAILERS

The Challenge

Dated technology and inefficient tools couldn't scale with a growing fleet

Jordan Carriers, one of the largest private employers in the state of Mississippi, prides itself on being the "flatbed industry's most driver-friendly freight." With operations spanning the eastern half of the United States, the company continuously attracts and retains top drivers with cutting-edge technology, equipment, and benefits.

But Jordan Carriers saw declining reliability and quality with its previous legacy technology stack, including Omnitracs for telematics and ELDs, and a mix of Omnitracs and SmartDrive dash cams, creating inefficiencies for both drivers and the back office. "Our old cameras were constantly unpairing from the vehicle, sometimes up to 30 trucks in a day. We'd have to shut the driver down to get it paired again, and if we couldn't, we'd route him to the terminal. It was a headache," said Otis Anderson, Safety Analyst. Without reliable video, the safety team was frequently left without footage during critical incidents. And as the fleet grew toward 1,000 drivers, coaching every safety event individually was becoming impossible for a single safety manager. On the driver experience side, third-party training software and manual map downloading added redundant administrative work for the back office. To better support its growing workforce, the company needed a solution that was reliable, user-friendly, and consolidated tools and software.

I vetted all of the big names and the choice was simple — Samsara is the clear leader in the field. The driver and back-office experience is far superior. It's night and day.

Otis Anderson

Safety Analyst

The Solution

Consolidated, cutting-edge technology improves the employee experience

Jordan Carriers needed a dependable, unified system to enhance its driver and back office experience. The company piloted Samsara AI Dash Cams to replace the prior cameras and, after a successful trial, decided on a full-fleet implementation. Samsara's robust capabilities also made adopting the Driver App to consolidate driver tools an easy decision. To manage the large-scale rollout, Jordan Carriers relied on its Samsara Implementation Consultant for support. Weekly check-ins throughout installation ensured progress, resolved issues, and enabled the transition to be completed within a year. Today, the company uses the full suite of Samsara solutions including, AI Multicam, Automated Coaching, Commercial Navigation, and several workforce tools.

Cameras & Video

Automated Coaching reduces manager coaching workload by 93% and crashes by 30%

As Jordan Carriers grew toward 1,000 drivers with no additional safety headcount, coaching drivers individually was not feasible. A full-fleet rollout of Samsara AI Dash Cams and AI Multicam changed that. AI-powered in-cab alerts let drivers self-correct in the moment, cutting safety events by 50% in under a year. Meanwhile, Automated Coaching sends low-risk events to drivers for self-coaching and escalates repeat or high-risk patterns to managers, reducing daily coaching needs by 93%. Even as monthly mileage climbed 184%, crashes fell nearly 30% and severe speeding dropped 84%.

Commercial Navigation

Commercial Navigation prevents $1M in potential costs over 90 days

Jordan Carriers' legacy navigation app required manual map downloads on every tablet, kept HOS clocks on a separate screen, and lacked truck-aware routing. As one of the earliest adopters of Samsara Commercial Navigation, the team worked directly with Samsara's product team on driver-facing improvements before rolling the app out fleetwide. Today, map and license management are automated, custom avoidance zones take five minutes to configure, and a 90-day look-back estimated $1 million in avoided costs from restricted routes, weight limit violations, and low-bridge strikes.

Workforce Management

Reducing admin time to onboard drivers by 50% with Connected Training

Before Samsara, Jordan Carriers managed drivers and training in two separate platforms. As the company scaled, freeing up the back office from duplicative work became a top priority. With Connected Training and the Driver App, Jordan Carriers can easily assign training courses in the same place it manages drivers, reducing the amount of time needed to set up new drivers and assign courses by 50%. "Samsara is clear and easy for drivers to use, it's worth its weight in gold," said Anderson.

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