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Holiday Tours

Passenger Transit, North America

Holiday Tours

“Samsara gives us better clarity for the future. Why did this trip go over schedule? How can we avoid that next time? We’re able to look directly in our system rather than looking in multiple places to piece it all together.”

David Moody, General Manager, Holiday Tours

Motorcoach operator relies on Samsara data to inform all aspects of their business, from safety and customer service to fleet maintenance and payroll.

* Vehicle gateways, dash cameras, and temperature monitors provide real-time visibility into the fleet and conditions on the ground. * Engine fault code alerts and electronic DVIRs streamline fleet maintenance and ensure that vehicles are safe for passengers. * Open APIs make it easy to sync fleet and driver data into other applications.

Holiday Tours, founded in 1978, is a family-owned-and-operated charter bus company based in North Carolina. The company runs a fleet of 74 motorcoaches and specializes in private charter services, as well as preset tour packages. Holiday Tours prides themselves on the level of service they provide to customers, the company’s safety record, and their track record of innovation.


From the beginning, Holiday Tours recognized the importance of using technology in their fleet operations. Because there wasn’t bus-specific software in the 1980s, the company decided they would build one themselves. Their system helps them manage numerous aspects of their business, including customer reservations and quotes, scheduling, maintenance, accounting, and HR. What they were missing, however, was a way to pinpoint where their buses were.

When General Manager David Moody deployed Samsara vehicle gateways, he was excited to add GPS tracking to his fleet and quickly realized the value of real-time tracking.

“When you’re on a system with a two-minute delay, the bus can move significantly, especially in a city environment. It could be the difference of 10 blocks,” Moody said. “With Samsara, when we get a call from a customer asking where their bus is, we can check and know that the bus is where we tell them it is.”

Improving fleet safety

Safety is Holiday Tours’ top priority as they strive to offer their passengers the best possible vacation. The company has extensive policies and procedures in place to provide their customers with a safe trip and protect everyone on the road.

The team had started out with a camera system that would collect harsh driving events and send them in a large batch during the evening. They were pleased to discover that Samsara let them see harsh driving events as the incidents happened throughout the day. This allowed Holiday Tours to get instant feedback on driver behavior and see what customers were experiencing.

Soon, the company wanted even more context around each incident and invested in Samsara dual-facing HD dash cams to get a full picture of what was happening on the road.

“Before Samsara, we had a managed platform: they looked at the videos before we saw them. If they felt like it was unimportant, they would delete it. There’s a lot of stuff that someone who’s not an operator wouldn’t notice,” said Moody. “Owning the data ourselves is very important, and Samsara gave us full access to the data.”

"Owning the data ourselves is very important, and Samsara gave us full access to the data."

With dash cams, Moody has also been able to exonerate his drivers in two incidents and save thousands of dollars in insurance claims. Going through that process gives him confidence that Samsara data on driver behavior and dash cam footage will be able protect his drivers and business in future situations.

Streamlining maintenance management

Motorcoaches require regular maintenance to deal with diesel particulates through a process called regeneration. Not performing regeneration on an engine in time can actually cause the vehicle to stop in its tracks.

Samsara’s fault code alert has been able to notify the team when regeneration is needed even before the bus dash indicator lit up.

“We were able to notify the driver and tell him to get to a safe area where they can take care of that,” said Moody. “It gave us extra time to prepare for the maintenance that had to be done.”

To keep on top of maintenance needs and ensure a safe riding experience for customers, Holiday Tours requires DVIRs at the start and end of every day. With the Samsara Driver app, the team can perform DVIRs on any smart device, which enabled them to move from paper to a fully electronic workflow.

“The biggest benefit is instant communication. There’s increased clarity of information, and all the departments are working better together,” said Moody. “The dispatch team can now see that the driver wrote that there’s an issue, and they can make alternate plans for maintenance. Before, we would have to wait for the piece of paper to get back to the shop, and they would look at the piece of paper and then contact operations to ask for more time for the repair.”

Electronic DVIRs and fault code alerts save the team at least 10 hours a week, decreasing their response time for maintenance issues or schedule changes and helping the company operate more smoothly.


Using data to build the future

Samsara data helps Moody run the business more efficiently and gives the Holiday Tours team visibility across their operations. Having everything in one place enhances their ability to make decisions that improve their customer service.

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