Driving transformation through smarter operations
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What we do
Make business decisions with real-time insights
Samsara’s mission is to increase the safety, efficiency, and sustainability of the operations that power the global economy. We are the pioneer of the Connected Operations Cloud, which allows businesses that depend on physical operations to harness IoT data to develop actionable business insights and improve their operations.Platform overview
Samsara at a glance
customers rely on Samsara
data points collected annually
1 million +
total IoT devices deployed globally
features released annually
Samsara was founded by Sanjit Biswas and John Bicket, who previously co-founded Meraki (now part of Cisco Systems), to digitize the world of operations. Our mission: to increase the safety, efficiency, and sustainability of the operations that power our economy.
Obsessing Over Our Customers
We instituted the strong customer feedback loop which had served us so well at Meraki: “obsess over customers.” Using this same method, we collected feedback on our first prototype and discovered a great untapped market opportunity that we were uniquely positioned to solve.
Launching Our First Products
We initially focused on fleet operations and discovered a need for real-time updates while vehicles were in transit. One of our initial products was the Vehicle Gateway that tracked temperature, GPS location, and vehicle diagnostic information. Now, fleet managers could connect with their drivers like never before.
Beyond GPS to Connected Dash Cams
Our customers began asking us whether we could integrate with or offer our own dash cams. It was clear there was a problem the market was trying to solve, and we sought a way to help. We started testing a webcam connected to the USB port of our Vehicle Gateway.
Refining Our Product and Roadmap
We continued to iterate and improve on our offerings by relying on the customer-driven feedback loop that is the foundation of our product development. One such new product was the CM11, a dash cam that we developed based on our customers’ need to more easily see what happened in the time leading up to and immediately after an accident or near-miss.
Building on Success
After the success of our initial dash cam offering, we made updates based on customer feedback to add an inward-facing camera, the CM22, so fleet managers could coach their drivers on unsafe driving habits and help avoid accidents altogether.
Leveraging AI Technology
We added artificial intelligence capabilities to the Samsara Connected Operations Cloud so the technology could automatically detect and alert drivers to potential safety risks, such as distracted driving.
At this time, we opened our first international office in London, to better serve our customers in the United Kingdom and Ireland. As we’ve modified and launched new solutions to meet regional needs, we’ve since been able to expand our offerings to customers in Canada, Mexico, France, and Germany.
Enhancing a Holistic Safety Program
As a way to incentivize drivers, we enhanced our driver safety program with leaderboards to recognize and reward good driving habits. We also launched coaching workflows for larger fleets to help them track and manage any follow up actions required after an identified issue.
Meeting Our Customers Wherever They Are
As our momentum rapidly increased, we needed to scale our team and products across the U.S. region. To meet this need, Samsara opened our first East Coast office in Atlanta. By opening this new location, we became better equipped to reach our ever-expanding customer base wherever they were.
Running AI at the Edge
Real-time alerts became ever more critical, not just for coaches back at the home office, but also to help drivers take immediate corrective actions to prevent accidents. We introduced the CM31 and CM32 dash cams that could run state-of-the-art AI technology on the cameras themselves.
Celebrating 10,000 Customers
After only a few years, we were so excited to achieve a monumental milestone—our first 10,000 customers! We were thrilled to see how quickly the market adopted our platform across the globe. In the year leading up to this milestone, our customer base more than doubled.
We hit two milestones: 20,000 customers and we connected our one-millionth device, deepening customer usage across the platform. While we pride ourselves on our technology, our close partnership with our customers is what drives ongoing innovation, including launching hundreds of new features each year.
Adapting to a New Way of Working
During the pandemic, we adjusted to operating remotely, ensured customers received uninterrupted service from our team, and developed new solutions to help customers adapt (e.g., sanitation checks in DVIRs). Our highest priority, then and always, is to protect the safety of our customers and community.
The Connected Operations Cloud
With innovations in telematics, equipment monitoring, and worksite visibility, Samsara is enabling the digital transformation of operations, with more to come. The Connected Operations Cloud, our integrated platform, increases the safety, efficiency, and sustainability of our customers’ operations.
The Future of Work at Samsara
Like so many others, our employees worked remotely to continue to support our customers (many of whom are essential businesses) during the pandemic. We examined the future of work at Samsara and developed a model rooted in flexibility— offering hybrid and fully remote options depending on role.
100 Integrations on Our App Marketplace
Samsara's API connects our customers’ most important third-party applications with Samsara's Connected Operations Cloud to unlock a more holistic view of their data in real-time. In May 2021, the Samsara App Marketplace reached 100 integrations with our global partners. We continue to expand our ecosystem of software integrations.
Awards & News
Setting a new standard for Industrial IoT
In the news
SAMSARA BLOGMore newsOur blog
Meet our leadership
Samsara prides itself not only on award-winning technology but also on the talent of its people. The company is thriving under the guidance and leadership of some of the brightest minds.LEADERSHIP TEAM
Diversity, equity, and inclusion
At Samsara, we depend on the unique approaches of our team members to help us solve complex problems. We are committed to increasing diversity across our team and ensuring that Samsara is a place where people from all backgrounds can make an impact.Learn more
Samsara serves customers in North America and Europe and is headquartered in San Francisco with offices in Atlanta, London and Taiwan.