LAZ Parking wins $370M in new business with Samsara as a competitive differentiator

With Samsara’s real-time insights, LAZ Parking transforms fleet management to improve their customer experience, unite operations, and drive business expansion.

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Meet LAZ Parking

Manual processes and fragmented systems created operational inefficiencies

Founded in 1981, LAZ Parking (or LAZ) has grown from a small valet service to one of the largest parking providers in North America. Today, their transportation division spans 89 locations across the United States and Canada, operating a diverse fleet that includes shuttles, enforcement vehicles, support assets, and specialized equipment.

Before Samsara, LAZ relied on multiple technology providers to manage their fleet of only 150 vehicles. However, when that number grew to 1,500+ across 29 states and crossed borders to Canada, major inefficiencies and data reconciliation challenges arose. For example, one spreadsheet contained over 40,000 lines of data that had to be processed manually each quarter. Vehicle inspections were particularly time consuming, relying on paper-based DVIRs that had to be physically collected, sorted, and filed. LAZ set calendar reminders every three months to upload these paper forms for compliance purposes—a process that was not sustainable with their unprecedented growth.

Without centralized fleet tracking, LAZ also faced vehicle management challenges including locating vehicles and limited visibility into utilization to properly cascade the fleet. This made it difficult to optimize their fleet and ensure vehicles were deployed where they were most needed.

KANSAS CRANE

An integrated platform to unify fleet management and eliminate data silos

LAZ partnered with Samsara to implement a comprehensive fleet management solution that transformed their operations. Central to the solution was Samsara's ability to consolidate multiple data sources into a single platform, eliminating the need for manual reconciliation across systems. Initially planning to deploy 100 devices, the project scope quickly expanded after leadership recognized Samsara's capabilities. "After I presented Samsara, leadership gave the green light we needed to go beyond our original plans," said Jonathan Wilkins, Senior Business Development Manager. Ultimately, the rollout covered their entire fleet of 1,165 vehicles, with 85% of installations completed within one year.

Saving 40+ hours per week and thousands of paper DVIRs daily

With Samsara, LAZ transitioned from a manual, paper-based DVIR system that required a full-time team to a completely digitized workflow. This shift improved workflow compliance and freed up staff time, enabling them to focus on higher-value work. As a result, LAZ eliminated thousands of paper DVIRs each day and over 40 hours of data entry each week. The eDVIRs also enhanced communication by automatically notifying maintenance of defects, enabling timely repairs and improving safety.

Winning $370M in new business using Samsara to gain a competitive edge

Previously, manual reporting processes and fragmented data systems hindered scalability and operational insights for LAZ. With Samsara, they unified siloed systems through real-time data integrations using the Samsara Power BI Connector, enabling seamless analysis and efficient decision-making. This operational control gave LAZ a competitive edge, helping secure a record-breaking $370 million contract while positioning them for scalable growth.

Improving service delivery with real-time tracking

LAZ understood there had to be a safer and more efficient path to fleet growth. Due to multiple streams of GPS data, inconsistent vehicle information, and limited visibility, inaccurate reports and missing vehicle locations were problematic. Samsara Fleet Telematics centralized vehicle data, offering features like geofences and Utilization Reports to improve fleet efficiency and avoid unnecessary purchases. This improved operations, enabled real-time vehicle tracking for customers, and boosted user satisfaction.