Union Buy-In: How Memphis Cut Distracted Driving by 75%

Lead with Trust, Not Technology

Implementing new safety technology can fail without trust. Discover the transparent, collaborative model the City of Memphis’ Public Works Division used to successfully partner with union leaders and frontline workers to roll out their fleet safety technology.

In this exclusive Q&A-style session, Ronald Robinson, Safety Compliance Manager, will share the proven framework the city developed to promote safety and secure labor buy-in.

Join us to learn actionable strategies for operational innovation, including:

The Day-One Strategy: How to involve union leadership before launch to proactively address the toughest concerns (privacy, data use, and trust).
Building Consensus: Best practices for transparently communicating the use of technology data, handling objections, and building a culture of collaboration across the workforce.
Frontline Engagement: Specific techniques for engaging both union leaders and frontline employees to turn initial skepticism into support.
Real-World ROI: See the direct impact of collaboration, including a staggering 75% reduction in distracted driving and a powerful shift in safety culture.

Walk away with a replicable blueprint for building long-term labor partnerships, ensuring successful technology adoption, and accelerating public safety outcomes in your municipality.