Samsara vs Geotab: Which solution is right for you?

Samsara is a better choice than Geotab for fleet management. Samsara is the most trusted partner for fleet operations, and more organizations choose Samsara than Geotab because of its unified platform, proven ROI, trusted support, and real innovation. 

• Most trusted solution: Samsara is a profitable, publicly traded company that has invested over $1.5 billion in research and development to stay ahead of the market and serve its customers. Samsara also has a top-tier team, including a proven C-suite with deep tech experience and over 75% of employees based in North America.

• Unrivaled AI: Samsara AI is trained on one of the industry’s largest real-world datasets, which comprises 30 trillion data points across 105 billion miles traveled each year and 180 billion minutes of video. This powers 45+ AI safety detections, enabling fleets to reduce accidents, improve driver coaching, and enhance driver safety.

• Proven ROI: Samsara drives real impact through safer operations, lower fuel and maintenance costs, improved asset utilization, and increased productivity across thousands of customers.

• Best safety solution: Samsara is the only provider offering next-gen AI safety, with AI Dash Cams, AI Multicam, automated coaching, training and recognition, AI technology that detects 45+ risks on the road, and a Samsara Wearable that extends protection outside of the vehicle.

• Unified platform: Samsara natively unifies telematics, safety, equipment monitoring, commercial navigation, routing, and maintenance in one platform.  Fleets have fewer vendors to manage and face less risk of integrations breaking or data falling out of sync.

• Success with the largest customers: Samsara serves tens of thousands of customers globally, spanning industries like construction, transportation and warehousing, field services, manufacturing, and the public sector. Samsara is built for complex fleet operations and trusted by large customers globally, including DHL, Maxim Crane, Sterling Crane Canada, City of Memphis, and more. 

Samsara was rated No. 1 across every segment (Overall, Enterprise, Mid-Market, and Small Business) of G2’s Fall 2026 Fleet Management, Asset Tracking, and Asset Management Grid® Reports. This makes Samsara the sole Leader on G2's Overall Grid^® Report for Fleet Management for eight consecutive quarters, earning 134 No. 1 Grid® Report rankings since fall 2024, while Geotab hasn’t earned a single one. Samsara's Fleet Management rankings are built on 5,100 verified G2 reviews, compared to only 175 reviews for Geotab. According to G2, Samsara is the clear customer choice for fleet management, rated higher than Geotab across the board. Samsara achieved a better overall G2 score (Samsara’s 99 vs. Geotab’s 72), enterprise customer satisfaction (Samsara’s 97 vs Geotab’s 57), fleet maintenance satisfaction (Samsara’s 99 vs Geotab’s 25), and asset tracking satisfaction (Samsara’s 98 vs. Geotab’s 54). 

Furthermore, Samsara was rated as No. 1 in overall satisfaction in the 2025 Comparison of Fleet Management Technology Providers. More than four out of five fleet professionals who currently use or have used Samsara are satisfied or very satisfied (84%), compared to lower scores for Geotab (76%). Among current customers, 90% say they would recommend Samsara to a colleague.

In contrast, Geotab is a private company that primarily relies on resellers and third-party add-ons to fill gaps in its platform. Samsara is a public, profitable market leader that offers a unified platform, giving companies a proven alternative.

• Unreliable support: Due to Geotab’s reseller model, they are the ones that typically own the customer relationship. When an issue arises, the reseller handles troubleshooting, so customers may encounter constant handoffs, slow resolution, or unclear ownership.

• Fewer native safety capabilities: Samsara delivers 45+ AI safety detections,  plus AI Multicam with up to 10 camera views and 360-degree coverage for operated equipment. Geotab offers fewer native safety capabilities and limited equipment coverage.

• Fragmented asset and maintenance visibility: Geotab’s asset tracking is fragmented, leaving gaps in what teams can see and act on. Samsara connects vehicles, equipment, assets, and maintenance status in one platform.

• More manual work, more third-party tools: Geotab relies more heavily on manual follow-up and third-party tools for safety, maintenance, and administrative workflows. Samsara automates coaching, maintenance, and routing. Samsara also enables teams to streamline fleet operations with AI, offering Agent Studio with 25+ prebuilt agents. 

• Distance from the customer: Geotab’s reliance on resellers and third-party providers adds layers between customers and the teams building the technology, which limits direct collaboration on product development. Samsara invested $345M in R&D in FY2026 and works directly with customers, offering co-developed features such as Samsara Coach and Weather Intelligence.

When evaluating a fleet management solution, the decision comes down to which solution fits the needs of your fleet operations best. Samsara and Geotab both serve real customers, and the right choice depends on your fleet's size, complexity, and what you're optimizing for.

You should choose Samsara if:

• Enterprise scale: Samsara is built for complex operations, serving 3,000+ enterprise customers across a variety of industries, including construction, public sector, transportation and logistics, field services, and more. This results in one of the industry’s largest real-world datasets, which comprises 30 trillion data points across 105 billion miles traveled each year and 180 billion minutes of video.

• Real-time AI safety: Samsara offers comprehensive, accurate AI built to improve safety and reduce risk, not just count events. Samsara offers visibility into 45+ risky driving behaviors, blind spot hazards around the truck like pedestrians, and context like visibility or road conditions. Samsara AI flags the critical moments that matter through in-cab alerts/nudges, auto-adjusted weather settings, and two-way voice calls from the camera during severe risks.

• Unified platform: Samsara natively unifies telematics, safety, equipment monitoring, commercial navigation, routing, and maintenance in one platform. This results in fewer vendors to manage and less risk of integrations breaking or data going out of sync.

• Enterprise-grade connectivity: Samsara is FirstNet certified, and connectivity is built with dual-SIM capabilities through 20+ carriers, helping you stay in constant contact with your drivers and monitor your vehicles wherever they are. You can keep your teams safe and compliant, even in rural or remote areas. 

• World-class customer service: Samsara provides 24/7 support, 365 days of the year, with 95% of support calls handled by agents in North America. Samsara is also rated No. 1 in customer support and service across leading fleet management providers. When there is an issue, you can rely on Samsara’s team for implementation, support, and success.

• Market leadership: Samsara is ranked No. 1 on G2, and is backed by continued R&D investment to stay ahead of the market.

You should choose Geotab if:

• You’re comfortable assembling your solution from third-party tools: Geotab relies on its Marketplace of nearly 530 third-party solutions and on resellers. That means more vendors, contracts, and integrations to manage, in exchange for flexibility. Samsara offers native fleet technology built directly to the platform across safety, telematics, maintenance, equipment monitoring, and more.

• Your fleet is small to mid-sized: Geotab positioned its Verizon Connect acquisition as expanding its offering for small to mid-sized fleets. Large, complex operations should weigh whether the platform is built for their scale.

• Fewer native safety and equipment capabilities are enough: Geotab offers fewer native safety capabilities and more limited equipment coverage than Samsara. Fleets that want comprehensive, real-time risk prevention or visibility into operated equipment may find gaps.

• You’re comfortable with manual follow-up: Geotab relies more heavily on manual follow-up and third-party tools for safety, maintenance, and administrative workflows. Teams that want automation built in will likely feel the gap. Samsara is a leader in AI, providing automation for driver coaching, routing and dispatch, maintenance work order creation, and more. Samsara also offers  Agent Studio with 25+ prebuilt agents. 

Fleets switch to Samsara for real-time safety prevention, a unified platform, and measurable cost savings.

• World-class safety solution: Samsara offers the most comprehensive view of risk, resolving events in the cab as they happen with 45+ real-time AI detections at the edge, versus a review-based model reliant on an offshore team. By leveraging industry-leading AI to power their safety technology, Samsara enables fleets to reduce accidents, enhance driver coaching, and improve profitability. Geotab offers fewer native safety capabilities and more limited equipment coverage, leaving gaps in what teams can see and act on.

• Real, measurable ROI: Samsara customers are reported to realize 8x ROI and save an average of $1,140 per vehicle per year in avoided crash costs, according to an IDC study. 

• One platform instead of many vendors: Samsara natively unifies telematics, safety, equipment monitoring, commercial navigation, routing, and maintenance all on a single platform. This means fleets have fewer vendors to manage and fewer vendor costs to pay for separately. Geotab fills capability gaps through an extensive marketplace of third-party solutions, which means more vendors, more integrations to maintain, and more risk of data going out of sync.

• Exceptional customer support: 95% of Samsara's support is North America-based and rated No. 1 in customer satisfaction. 

• Third-party validation: Samsara was rated as the No. 1 across every segment (Overall, Enterprise, Mid-Market, and Small Business) of G2’s Fall 2026 Fleet Management, Asset Tracking, and Asset Management Grid^® Reports. This makes Samsara the sole Leader on G2's Overall Grid^® Report for Fleet Management for eight consecutive quarters, earning 134 No. 1 Grid® Report rankings since fall 2024.

Many organizations have switched from Geotab to Samsara, such as:

• CFC Recycling: Evaluated Geotab and other providers, but faced an overwhelming volume of disorganized data, making it difficult to trust the information or use it effectively. CFC Recycling ultimately partnered with Samsara, adopting telematics, AI Dash Cams, AI Multicams, and the Samsara Driver App to improve safety and compliance. "Data is useless unless it's good, organized data,” said Alexander Rice, President. “With Geotab and Verizon, I couldn't trust the data given to me. With Samsara, I have access to accurate, reliable, real-time information that I can instantly put to use for my drivers and my operations."

• Intermex Transportation: Switched from Geotab to Samsara after struggling with a difficult HOS experience and unreliable driver app.  Intermex now uses several Samsara products to manage safety and compliance across their fleet, including Samsara Vehicle Gateways (VGs), which enable the company to meet ELD compliance requirements. Intermex also deployed AI Dash Cams to reduce risky driving behaviors, particularly distracted driving related to cell phone use, helping to lower speeding by 39% and reduce collision risk by 14% in one year. “I chose Samsara because it offered cameras, ELD, and everything we needed in one solution," said Edgar Casillas, President. "We don’t have to deal with multiple vendors for different technologies, which makes Samsara much easier to manage."

• Garden City Public Schools: Garden City used Geotab primarily for GPS tracking and basic diagnostics, but after deploying Samsara, the overlap made Geotab redundant. Samsara provided deeper diagnostics, camera footage, weather insights, and tracking in one platform, leading Garden City to discontinue Geotab and save $28,000. Today, Garden City uses Samsara for AI cameras, telematics, maintenance, DVIRs, fuel and idling reports, and Weather Intelligence. “The biggest measurable change has been the visibility. We've reduced risky behaviors by 40%, cut investigation time by over 80%, and reduced preventable accidents by 87%,” said Shane Burns, Transportation Director. “All the while, we're building trust with our drivers because we're supporting them.”

• Greenix Pest Control: Before Samsara, Greenix relied on Geotab for fleet telematics. They found that the data was inconsistent, which made it difficult to give drivers the clear feedback they needed to adjust their habits. Greenix ultimately selected Samsara for fleet telematics and AI Dash Cams. Samsara's AI-driven safety features, integrated video, and data reporting matched exactly the capabilities Greenix needed to build a safety-first culture. As a result of Samsara, speeding events declined by 92% and distracted driving incidents declined by 45% within three months. “We pride ourselves on being a safety-first company, however the available features from GeoTab, which lacked connected two-way facing dash cams and real-time audio coaching, prevented us from holding drivers accountable in real time,” said Matthew Frost, Director of Logistics. “It feels like things that were a challenge before, we can do now with the help from Samsara."

Samsara customers rely on a suite of advanced functionalities to optimize fleet management and safety:

• Video-Based Safety: Detect risk and protect your drivers with Samsara’s AI Dash Cams and on-demand video retrieval. By taking a proactive approach to coaching and driver tracking, you can enhance driver performance, reduce incidents, and improve driver behavior on the road.

• Vehicle Telematics: Improve efficiency, enhance vehicle tracking, and streamline vehicle maintenance with Samsara’s Vehicle Telematics solution. Our to-the-second GPS fleet tracking and route optimization solutions give you best-in-class visibility to improve route planning, geofencing, and fleet efficiency, while our remote vehicle diagnostics solution enables you to streamline fleet maintenance, improve vehicle health, and streamline preventative maintenance workflows. Additionally, our advanced fuel and energy insights visualizes fuel data directly on the Samsara Dashboard, enabling you to improve fuel management, reduce idling, minimize fuel consumption, and decrease fuel costs. 

• Workforce Apps: Streamline the driver experience in the cab with Samsara’s Workforce Apps. The Samsara Driver App enables fleets to achieve ELD compliance on a single platform. It also helps accelerate IFTA reporting and prevent HOS violations before they occur with near real-time notifications. In addition, the Samsara Driver App enables drivers to submit DVIRs directly on their mobile app, improving productivity and reducing downtime.

• Equipment Monitoring: Protect your equipment, minimize theft, and reduce operational costs with Samsara’s Asset Tracking solution. With Samsara's real-time information and live-to-the-second asset tracking, you can accelerate asset recovery and maximize utilization.

Our Site Visibility solutions utilize IoT technology for comprehensive monitoring of assets and equipment, while Connected Training ensures employees receive effective training through accessible materials and progress tracking. Additionally, Connected Workflows streamline operations by integrating tasks for improved efficiency and collaboration.

Samsara offers 45+ real-time AI safety detections at the edge, detecting events inside and outside the vehicle, as they happen. Samsara’s advanced AI technology is powered by the world's largest real-world driving dataset, which comprises 30 trillion data points across 105 billion miles traveled each year and 180 billion minutes of video. In contrast, Geotab does not have a native workflow builder or AI agents. More advanced automation relies on external AI platforms connected through MCP, which customers are responsible for building and maintaining. In contrast, Geotab only detects about 20 safety risks, with pedestrian, pre-collision, and traffic-light detection dependent on multicam and no native weather intelligence.

Samsara’s AI and automation make it possible to run a world-class safety program at scale. AI reviews and prioritizes events based on severity, frequency, trip conditions, and driver history—and automatically sends most feedback directly to drivers through in-cab alerts. Managers can focus on coaching high-risk drivers and recognizing top performers, with AI-powered insights to help them be world-class coaches. This offers a distinct advantage over other safety solutions that rely on manual event reviews and time-consuming coaching and training workflows that aren’t scalable and can lead to misses.

Samsara AI is able to detect risky events such as crashes, forward collision, following distance, speeding, lane departure, roadside parking, vehicle in blind spot, reverse collision, license plate recognition, acceleration, braking, turning, drowsiness, pedestrian, cyclist/motorcyclist, no seat belt, improper seat belt, obstructed camera, passenger, eating, drinking, smoking, defensive driving, congested traffic, light traffic, night time, rolling stop, railroad crossing, run red light, construction zone, parking lot, emergency lights, emergency sirens, mobile usage, inattentive driving, passenger left behind, waste service verification, waste overfill, wet road, raining, snowy road, snowing, foggy, and more.

Samsara’s AI Dash Cam stands out as the best dash cam available today. Samsara offers robust hardware, industry-leading AI safety detections, proactive driver coaching workflows, and encrypted security to help fleets improve visibility and safety. 

Samsara leads the way as the dash cam solution that features the most comprehensive and advanced AI functionality. Samsara AI models are trained on more than 180 billion minutes of video footage and over 105 billion miles traveled, powering 45+ AI safety detections. Samsara’s Drowsiness Detection is powered by a deep learning model based on over 17 fatigue indicators.

In fact, the 2025 Samsara Safety Report revealed how Samsara AI helps reduce crash rates. Historical data shows that customers adopting Samsara experience an aggregated 35–40% reduction in crashes over time; however, fleets with 175+ vehicles that implement Samsara’s full AI safety solution—including Dual-Facing AI Dash Cams, in-cab alerts, and AI coaching—see an aggregated ~75% decrease in crash rate over 30 months.

In contrast, Geotab does not build its own dash cam hardware and relies on third-party camera hardware. This limits Geotab’s ability to troubleshoot and resolve issues, slowing resolution time when something goes wrong or something breaks. Geotab also has limited built-in tools to help safety managers scale risk reduction and automatically drive behavior change. This makes Samsara AI Dash Cams the better option compared to Geotab, helping fleets reduce accidents, lower insurance costs, improve driver retention, and enhance safety.

Memphis Light, Gas and Water (MLGW) is the largest three-service municipal utility provider in the United States. To improve their service restoration after a series of heavy storms, MLGW realized they needed a new solution beyond what their previous fleet management software could offer. They also needed a better way to proactively coach drivers and exonerate employees from false claims, so they could improve driving performance and minimize costs.

With Samsara, MLGW unlocks real-time visibility across their vast utilities operations. Supervisors can minimize risky behaviors with Samsara’s AI Dash Cams. This resulted in a 100% reduction in safety events using In-Cab Nudges, and ultimately to a 20% reduction of preventable vehicle collisions. In addition, MLGW improved their service delivery with an API integration between Samsara and ArcGIS. Using this API integration, MLGW is able to quickly dispatch available technicians based on vehicle location to service outages. As a result of Samsara, MLGW significantly enhanced operational efficiency, ultimately helping to keep utility rates low and continue delivering exceptional service to the community.